Tether moves into sports, tables bid for Juventus football club

Tether has made a formal cash offer to purchase Exor’s controlling stake in Juventus Football Club

Summary

• Tether offered to acquire Exor’s 65.4% stake in Juventus using only its own capital.
• The stablecoin issuer plans a public tender for remaining shares at the same price.
• Tether pledged €1B to support Juventus growth and long-term sporting development.

The bid targets Exor’s 65.4% ownership in the Italian club, with plans for a subsequent public offer to acquire all remaining shares at identical pricing.

The acquisition would be financed entirely from Tether’s balance sheet without external funding.

CEO Paolo Ardoino called the move as deeply personal, stating: “For me, Juventus has always been part of my life. I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity.”

Tether pledges €1 billion investment in club development

Should the deal close, Tether has earmarked €1 billion for club investment and development. Ardoino positioned the bid as aligned with Tether’s corporate philosophy rather than pure financial strategy.

“Juventus is a symbol of Italian excellence with a truly global presence, built over generations through hard work, ambition, and the unwavering loyalty of its supporters. These values mirror how we have built Tether, with patience, independence, and a focus on long term resilience,” Ardoino wrote.

The transaction faces several hurdles including Exor approval, definitive agreement execution, and regulatory clearance. Once Tether secures the majority stake, the company will extend an offer to minority shareholders at matching terms.

Ardoino framed the approach cautiously: “This proposal is made with humility and a deep sense of responsibility toward the club, its supporters, and its legacy. We believe Juventus’ story is still being written, and that its next chapters can be defined by strength, continuity, and ambition.”

Juventus bid extends Tether’s diversification push

The Juventus bid caps a year of quick expansion beyond Tether’s USDT business. November saw the company commit $1.5 billion to commodity trade finance across oil, cotton, and wheat sectors.

Recent launches include QVAC Health for wearable data management and a partnership with HoneyCoin targeting African digital asset adoption. The company filed for an El Salvador investment fund license while initiating a share buyback program.

First three quarters of 2025 generated over $10 billion in net profits for Tether. Reserve holdings include $12.9 billion in gold and $9.9 billion in Bitcoin. USDT circulation topped $174 billion by September.

The company’s total asset base approaches $200 billion, providing financial capacity for major acquisitions.