Google helps entrepreneur mothers master AI tools

Google Philippines launched its second year of artificial intelligence (AI) tools workshop for entrepreneur mothers, Gemini Academy for Mompreneurs, following the rise of AI adoption in the country.

“We have to remember that AI is a tool that enhances and honors your maternal and female intuition and diskarte [strategy] – It will never replace that,” Country Manager Prep Palacios said in her statement at an event on Monday.

“We really celebrate the synergy wherein the technology does the heavy lifting while, us, mompreneurs remains the visionary heart and creative soul of our businesses,” she added.

Data from the Philippine AI Report 2025 showed that nearly all, about 92%, of organizations in the country have used AI within their system last year.

As new technology continues to dominate globally, Google is helping women to remain competitive in their industries by mastering AI tools that can help expand their business.

“AI will give you the ‘how’, but the ‘why’ is on us; that ‘why’ pushes us to be creative and be strategic,” said Ms. Palacios. “AI just makes it easier to scale our businesses.”

One of the tools highlighted during the program is Google’s multimodal AI model and chatbot platform Gemini, which helps mothers create professional write-ups and content for their brand.

To supplement Gemini, Notebook LM, the AI-first research assistant from Google Labs, can be utilized for market research, data gathering, and smart note-taking.

For image creation and advanced photo editing, small businesses can use Nano Banana, a generative AI image tool built into Google Gemini. Meanwhile, for audio generation, Lyria, Google’s AI music model, creates professional-grade 30-second tracks for content or advertisement jingles.

Businesswomen can also upload their websites to Pomelli, the latest AI marketing experiment from Google Labs and Google DeepMind, to generate social media materials aligned with the company’s branding.

“It doesn’t look like you are the only one who made it; it looks like you actually have a marketing agency,” Ms. Palacios said.

In the Philippines, about 99.5% of businesses are micro, small, and medium enterprises (MSMEs). The Philippine Commission on Women (PCW) said 66% of these MSMEs are women-owned.

PCW added in its statement last year that 62% of newly registered businesses in the Department of Trade and Industry (DTI) are also owned by women. — Almira Louise S. Martinez