Zillow (Z) Stock Surges 6% After JPMorgan Says Sell-Off Has Gone Too Far

TLDR

• Zillow (Z) hit a 52-week low of $41.91, down 38% over the past year
• The stock trades 55% below its 52-week high of $93.88
• JPMorgan defended Zillow, saying AI disruption fears and legal concerns are overblown
• Zillow’s board approved a $1.25 billion share buyback expansion
• The stock bounced ~6% on Friday after JPMorgan’s commentary ahead of a March 24 AI summit

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Zillow’s stock had a rough week — and then a surprising Friday.

After touching a 52-week low of $41.91 earlier in the week, Zillow (Z) jumped roughly 6% on Friday following positive comments from JPMorgan. The bank pushed back on the bearish sentiment that has been dragging the stock lower.

Zillow Group, Inc. Class C, Z

Zillow is down about 38% over the past year. Over the past six months alone, the stock has fallen nearly 49%. At its low, it was trading 55% below its 52-week high of $93.88.

The company’s market cap still sits near $10 billion, even with the heavy selloff.

JPMorgan argued that recent concerns around AI disruption, ongoing lawsuits, regulatory pressure, and changes to how listings work are being overstated by the market. The bank said investors are undervaluing Zillow’s core business and its longer-term strategy.

The bank also pointed to Zillow’s upcoming AI summit on March 24 as a potential catalyst. JPMorgan said the event could highlight how Zillow’s data control, vertical integration, and closed-loop workflows give the company a durable edge in the market.

The stock’s technical sentiment remains a “sell” signal, and year-to-date it is still down nearly 40%. Average daily trading volume is around 4.3 million.

Q4 Earnings: A Mixed Picture

Zillow reported Q4 2025 earnings that came in mixed. Revenue hit $654 million, ahead of the $650.23 million forecast. But earnings per share came in at $0.39, just under the expected $0.40.

On the analyst front, Keefe, Bruyette & Woods cut its price target from $65 to $60, while keeping a Market Perform rating. The firm noted that Zillow’s 2026 guidance was mostly in line with expectations, though margin pressure from legal costs was flagged as a concern.

William Blair also kept a Market Perform rating after the buyback announcement.

Buyback Program Expanded

Zillow’s board approved a major expansion of its buyback program. The company added $1.25 billion to the plan, bringing its total remaining buyback capacity to roughly $1.3 billion.

InvestingPro data flagged Zillow as potentially undervalued at current levels. The platform also noted that price movements for the stock have been quite volatile, which is consistent with what we’ve seen in recent months.

JPMorgan’s comments and the AI summit on March 24 are now the two main near-term events that investors are watching.

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