Zip US Launches “In You We Trust,” A Brand Platform That Puts Confidence Back in Customers’ Financial Decisions

As traditional financial institutions fall short, Zip places trust in their customers

NEW YORK–(BUSINESS WIRE)–Zip (ASX: ZIP), the digital financial services company offering innovative, people-centered products for everyday Americans, today announced the launch of its new brand platform, “In You We Trust”, which articulates Zip’s belief in customers’ financial choices and guides how the company shows up through its products, policies, and partnerships. The platform launches with “You Trust Me?,” a national campaign, developed in partnership with Majority Agency and Noble People, running from February through June 2026.

As some traditional financial institutions continue to rely on established, institution-led approaches to flexibility, Zip is taking a different stance. “We’ve heard it again and again from our customers. They trust themselves more than institutions, and we agree,” said Jinal Shah, Chief Marketing and Customer Officer. “Through this brand platform, we put that belief into action by backing customers with tools designed for real life, offering access, transparency, and flexibility that reflect how they actually manage their money.”

The brand platform was born from real conversations with customers who have often been overlooked by traditional financial systems. In addition to the campaign, Zip’s product team has made thoughtful evolutions to the app experience and introduced new payment constructs and features that deepen the trust experience beyond the campaign.

The launch campaign recognizes customers as considered and capable financial decision-makers. The creative builds from everyday moments into playfully exaggerated scenarios where customers ask Zip “You Trust Me?” The response is always the same: Zip trusts you with your money. The campaign highlights product constructs (from flexible payment dates to clear, upfront fees) designed to enable this trust and features one of Zip’s customers, Destiny Modeste, in the campaign’s anthem video, grounding the platform in real customer experiences.

“Being known as trustworthy is our north star. To earn trust, you have to give trust,” Shah added. “This platform reflects a simple belief at the heart of Zip: people deserve financial tools that work with them, not against them.”

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Campaign anthem video

About Zip

Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company offering innovative and people-centered products. Operating in two core markets — Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

Founded in Australia in 2013, Zip provides flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.

For more information, visit: www.zip.co

Eligibility criteria apply. Loans through Zip are originated by WebBank.

About Majority Agency

Majority is an Atlanta-based creative agency co-founded in 2021 by Shaquille O’Neal and Omid Farhang. Majority combines a multicultural talent model with award-winning general market capabilities, on the belief that diversity is the ultimate competitive advantage for ideas that land in culture. To learn more about Majority, visit: https://majorityagency.com.

About Noble People

Noble People is an award-winning, New York-based media agency that combines creativity, data, and measurement to drive business results for brands. The agency specializes in media strategy and activation across all channels, guided by data, powered by big thinking, and grounded in a no-bull approach. Noble People’s clients include Atlassian, CoreWeave, BJ’s Wholesale Club, Justworks, Mike’s Hot Honey, PWHL, and Ripple.

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