Triple-I Launches 2026 Campaigns Raising Awareness for Legal System Abuse Reform in California and Illinois

MALVERN, Pa.–(BUSINESS WIRE)–The Insurance Information Institute (Triple-I) recently launched two comprehensive awareness campaigns in Los Angeles, California, and Cook County, Illinois, raising awareness about the devastating impacts of legal system abuse on the respective states’ economies.

These campaigns include brick-and-mortar billboards and complementary digital scapes, which can be found in high-density locations in both areas. A microsite — StopLegalSystemAbuse.org — and targeted social media advertising urging consumers to contact their state lawmakers are amplifying these efforts. These campaigns seek to educate and encourage residents to voice their support for much-needed reform to address legal system abuse.

“As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from California and Illinois lawmakers,” said Triple-I CEO Sean Kevelighan. “We have seen positive results in states such as Florida that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”

Triple-I’s brick-and-mortar billboards on high-traffic highways in Cook County, which includes Chicago, and Los Angeles highlight the impact of legal system abuse on insurance premiums.

Digital outdoor advertising accompanies these billboards, demonstrating the role of billboard attorneys in increasing costs and reaching a wide audience through displays on bus stops and other urban panels.

Targeted Facebook advertising directing consumers to contact their lawmakers further advances these efforts.

Both Cook County and Los Angeles were featured on the American Tort Reform Foundation’s 2025-2026 Judicial Hellholes® list, which highlights the top 10 jurisdictions across the country where legal system abuse runs rampant. Triple-I is working to spread awareness around the economic impacts of legal system abuse and urges lawmakers to enact meaningful tort reform in these highly litigious states.

These campaigns aim to shed light on how the abuse of the legal system drives up auto, home, and business insurance costs, ultimately hurting these states’ economies. As part of this effort, Triple-I recently updated its StopLegalSystemAbuse.org, a resource designed to educate consumers on the issue.

About the Insurance Information Institute (Triple-I)

Since 1960, the Insurance Information Institute (Triple-I) has been the trusted voice of risk and insurance, delivering unique, data-driven insights to educate, elevate, and connect consumers, industry professionals, policymakers, and the media. An affiliate of The Institutes, Triple-I represents a diverse membership accounting for nearly 50% of all U.S. property/casualty premiums written. Our members include mutual and stock companies, personal and commercial lines, primary insurers, and reinsurers – serving regional, national, and global markets.

About The Institutes

The Institutes® are a not-for-profit comprised of diverse affiliates that educate, elevate, and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes’ 20 affiliated business units and backed by more than 115 years of experience as a trusted knowledge partner, we empower people and organizations to help those in need with a focus on understanding, predicting, and preventing losses to create a more resilient world. Learn more at Global.TheInstitutes.org.

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