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World Liberty Financial has launched a crypto lending platform built around i World Liberty Financial has launched a crypto lending platform built around i

Trump-linked World Liberty brings $3.4B stablecoin into crypto lending markets

2026/01/12 23:55

World Liberty Financial has launched a crypto lending platform built around its USD1 stablecoin, as demand for onchain credit shows signs of recovery.

World Liberty Financial, a decentralized finance project linked to the family of US President Donald Trump, has entered the cryptocurrency lending market, highlighting renewed interest in onchain credit as regulatory clarity improves.

The new product, called World Liberty Markets, launched on Monday and allows users to borrow and lend digital assets, according to a Bloomberg report. The platform is built around USD1, World Liberty’s US dollar–backed stablecoin, alongside its governance token, WLFI.

Users can post collateral, including Ether (ETH), a tokenized version of Bitcoin (BTC) and major stablecoins such as USD Coin (USDC) and Tether (USDT). The platform is designed to support both lending and borrowing activity within a single onchain marketplace.

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