Bitcoin rises as heavy call option buying signals bullish positioning and BTC reclaims its 50-day SMA. Improving momentum points to a potential move toward $95.Bitcoin rises as heavy call option buying signals bullish positioning and BTC reclaims its 50-day SMA. Improving momentum points to a potential move toward $95.

Why Bitcoin Is Rising Today: Options Activity Spikes and BTC Reclaims 50D SMA

Bitcoin is moving higher as derivatives positioning and technical signals align in favor of bulls. A surge in call option buying alongside a decisive reclaim of key moving averages has shifted short-term market structure, prompting renewed upside momentum.

The below piece of analysis is powered by Outset PR, a crypto PR agency that skillfully blends data analysis and boutique-touch approach to enable web3 projects make the most of every moment.

Call Options Signal Bullish Positioning

Nearly 10,000 BTC call options for the January 30, 2026 expiry were purchased on Deribit, pointing to growing leveraged exposure to the upside. Such concentrated activity in longer-dated calls is typically associated with institutional or sophisticated traders positioning for continued strength rather than short-lived volatility.

Options markets often act as a forward-looking indicator. The scale and direction of this flow suggest confidence in Bitcoin’s near-term trajectory, reinforcing the bullish bias seen in spot price action.

BTC Reclaims 50-Day SMA

On the technical side, Bitcoin has reclaimed its 50-day simple moving average near $89.5K. This level had previously acted as resistance, making the breakout technically significant.

The move also produced a bullish EMA stack, with the 8-day EMA crossing above the 20-day, which in turn sits above the 50-day. This alignment signals improving trend strength and often attracts momentum-based and systematic strategies.

Momentum indicators remain constructive. The Relative Strength Index is currently around 58, placing BTC firmly in bullish territory without signaling overbought conditions. This suggests there is room for continuation before momentum becomes stretched.

PR with C-Level Clarity: Outset PR’s Proprietary Techniques Deliver Tangible Results 

If PR has ever felt like trying to navigate a foggy road without headlights, Outset PR brings clarity with data. It builds strategies based on both retrospective and real-time metrics, which helps to obtain results with a long-lasting effect. 

Outset PR replaces vague promises with concrete plans tied to perfect publication timing, narratives that emphasize the product-market fit, and performance-based media selection. Clients gain a forward-looking perspective: how their story will unfold, where it will land, and what impact it may create. 

While most crypto PR agencies rely on standardized packages and mass-blast outreach, Outset PR takes a tailored approach. Each campaign is calibrated to match the client’s specific goals, budget, and growth stage. This is PR with a personal touch, where strategy feels handcrafted and every client gets a solution that fits.

Outset PR’s secret weapon is its exclusive traffic acquisition tech and internal media analytics. 

Proprietary Tech That Powers Performance

One of Outset PR’s most impactful tools is its in-house user acquisition system. It fuses organic editorial placements with SEO and lead-generation tactics, enabling clients to appear in high-discovery surfaces and drive multiples more traffic than through conventional PR alone.

Case in point: Crypto exchange ChangeNOW experienced a sustained 40% boost in reach after Outset PR amplified a well-polished organic coverage with a massive Google Discover campaign, powered by its proprietary content distribution engine.

Drive More Traffic with Outset PR’s In-house Tech

Outset PR obtains unique knowledge through its in-house analytical desk which gives it a competitive edge. The team regularly provides valuable insights into the performance of crypto media outlets based on the criteria like:

  • domain activity

  • month-on-month visibility shifts

  • audience geography

  • source of traffic

By consistently publishing analytical reports, identifying performance trends, and raising the standards of media targeting across the industry, Outset PR unlocks a previously untapped niche in crypto PR, which poses it as a trendsetter in this field. 

Case in point: The careful selection of media outlets has helped Outset PR increase user engagement for Step App in the US and UK markets.

Outset PR Engineers Visibility That Fits the Market

One of the biggest pain points in Web3 PR is the disconnect between effort and outcome: generic messaging, no product-market alignment, and media hits that generate visibility but leave business impact undefined. Outset PR addresses this by offering customized solutions. Every campaign begins with a thorough research and follows a clearly mapped path from spend to the result. It's data-backed and insight-driven with just the right level of boutique care.

Bitcoin Key Level to Watch

With the breakout confirmed, attention shifts to the next resistance zone near $95.2K, which aligns with a Fibonacci retracement level. Price behavior around this area will determine whether the current move extends or pauses into consolidation.

Outlook

Bitcoin’s rise today reflects a convergence of bullish options positioning and improving technical structure. Strong call option demand points to institutional confidence, while the reclaim of the 50-day SMA and bullish EMA stack support the case for further upside. As long as BTC holds above key moving averages, momentum favors a continuation toward higher resistance levels.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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