Base launches its new app: mass onboarding, social crypto, and a new phase for the onchain economy

Base takes a decisive step towards mass adoption with the official launch of the Base App, presented as a true onchain super app. The application, available from December 17 in over 140 countries, represents a new phase in the growth of the Base ecosystem and aims to bring billions of “non crypto-native” users into the onchain economy.

We spoke directly with the Base team in an exclusive interview, delving into what changes with this new app, why social integration is central, and what the future ambitions of the project are.

What is the Base App and why it marks a paradigm shift

The Base App was created with a clear objective: to radically simplify access to the crypto world, transforming it into a daily and intuitive experience. It is not just a simple wallet, but an “onchain everything” app that integrates:

• trading
  
• payments
  
• social feed
  
• mini app
  
• discovery of new assets
  
• content and token creation
  

All within a single interface designed for mainstream users, not just Web3 experts.

According to Base, the real breakthrough lies in the fact that users can discover, interact, and purchase assets directly from the feed, similar to what already happens on major traditional social platforms.

Why Social is the Heart of the Experience

The integration of social is not an accessory element, but a strategic choice. People use social media every day, while onchain finance remains complex for many.

With the Base App, the two worlds merge:

• the user scrolls the feed,
  
• discovers content, mini apps, or assets,
  
• and can purchase with a simple double tap.
  

Additionally, it is possible to verify your identity by linking social accounts like X or Instagram, start creating content, and even launch creator coins, which other users can buy and trade.

This creates a bidirectional market among creators, developers, and users, making the onchain economy more dynamic and accessible.

What Makes the Base App Different from Other Web3 Solutions

Compared to traditional wallets or Web3 apps, Base focuses on three key elements:

1. Native onchain social
   Not an addition, but a central component of the experience.
   
2. Creation and distribution of assets directly within the app
   Anyone can become a creator or issuer.
   
3. Product Quality
   The app is designed with standards comparable to platforms like Instagram or WhatsApp, but with integrated crypto infrastructure.
   

The goal is to eliminate the typical friction of Web3 while retaining all the power of onchain.

The Future of Base: Chain, Developer Tools, and Consumer Apps

The vision of Base unfolds across three levels:

• The chain
  Fast, cost-effective, and scalable, designed to support mass transactions.
  
• Developer Tools
  With the recent launch of the Base Dashboard, developers can monitor metrics, performance, and growth of their apps. In the coming months, new analytics and growth tools will be introduced.
  
• The Base App
  The consumer front-end of the Base economy, designed to bring new users, traffic, and value to developers.
  

One of the most appreciated aspects by builders is precisely the focus on distribution: Base actively works to help apps and tokens reach real users, also through integration with Coinbase.

How Base is Transforming Opportunities for Developers

From the builders’ perspective, Base is not just a high-performance Layer 2, but a growth-oriented ecosystem. Beyond the speed and reliability of the chain, what sets Base apart is access to real users.

For many developers, the main issue is not building an app, but finding users. Base aims to solve exactly this by creating an economy where distribution and adoption are priorities.

Stablecoin: More Choices, Yes, But With Simple Interfaces

Looking towards the future of the crypto sector, Base anticipates significant growth in the number of stablecoins, including those issued by:

• banks,
  
• financial institutions,
  
• companies,
  
• local authorities.
  

In particular, Base is heavily focusing on local currency stablecoins. In the past year, it has contributed to the launch of approximately 17 local stablecoins, with the aim of further expanding this strategy.

Local stablecoins are seen as fundamental for:

• avoid the dollarization of national economies,
  
• enable the development of financial products on a local basis,
  
• offer users payments in their own currency.
  

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How to Measure the Success of the Base App

According to the team, the main indicators of success will be:

• number of users,
  
• retention and usage frequency,
  
• transaction volume,
  
• created assets and tokens,
  
• revenue generated by apps on the Base ecosystem.
  

In summary, Base views the onchain economy as a true economic system, where users, value, and sustainability matter.

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An Open Invitation to the Ecosystem

The final message is clear: the Base App is just getting started. Those who join now are among the first participants in an economy aiming to grow to billions of users.

Whether they are developers, creators, traders, or simply the curious, Base aims to be a place where anyone can build, experiment, and grow.