Tether’s $1.3 Billion Juventus Acquisition Bid Rejected by Exor

TLDR

• Tether offered $1.3 billion in an all-cash deal to buy Exor’s 65.4% stake in Italian soccer club Juventus
• Exor’s board unanimously rejected the binding bid within 24 hours, stating it has no intention to sell
• Tether currently owns over 10% of Juventus and had promised an additional $1 billion investment if the deal went through
• The Agnelli family has controlled Juventus for over a century and remains committed to the club
• Juventus has required over $1 billion in capital injections over the past seven years due to financial struggles

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Stablecoin issuer Tether’s attempt to take control of Italian soccer club Juventus ended quickly. The Agnelli family rejected the offer through their holding company Exor.

Exor’s board of directors turned down the binding all-cash bid on Saturday. The decision came just 24 hours after Tether publicly announced its offer.

Tether proposed to buy Exor’s 65.4% controlling stake in Juventus. The company offered €2.66 per share for the purchase.

This price represented a 21% premium over Juventus’s Friday closing price of €2.19. The total offer valued the club at approximately €1.1 billion, or $1.3 billion.

The Agnelli family has owned Juventus for over a century. Their business interests include the Fiat motor company through various holdings.

Tether’s Existing Stake and Investment Plans

Tether first bought a minority stake in Juventus in February 2025. The company increased its holding to over 10% by April.

Tether now holds an 11.53% stake in the club. This makes it the second-largest shareholder behind Exor.

Tether CEO Paolo Ardoino is a lifelong Juventus fan. He stated the club has “always been part of my life” when announcing the bid.

The company had promised to invest an additional €1 billion in the club’s development. This commitment was contingent on the acquisition being approved.

Tether also supported Dr. Francesco Garino as a board candidate. He joined the Juventus board in November.

Financial Challenges at Juventus

Juventus has faced ongoing financial difficulties in recent years. The club has posted recurring losses over multiple seasons.

The team has required more than €1 billion in capital injections over the past seven years. These funds have come primarily from the Agnelli family through Exor.

Juventus shares traded down 0.9% in Friday’s trading session to €2.19. The club’s total market capitalization stands around $988 million.

A token linked to the football club surged more than 32% in 24 hours after Tether announced its bid. The JUV token was trading at $0.83 at the time of reporting.

Tether reported net profits exceeding $10 billion in the first nine months of 2025. The company has been investing in artificial intelligence, robotics, and bitcoin mining.

Last week, Tether joined a €70 million funding round for Italian humanoid robotics startup Generative Bionics. The rejection of the Juventus bid marks a setback for Tether’s diversification strategy beyond stablecoins.

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