eToro Launches 1% Stock Rewards to Cut Reliance on Crypto Revenue

TLDR

• eToro introduced a cashback program that gives crypto users 1% back in domestic stocks.
• The program aims to reduce eToro’s heavy reliance on cryptocurrency revenue.
• UK and European users can earn rewards by converting crypto to pounds or euros.
• The cashback offer is valid until March 31, 2026, with monthly earning limits.
• Cryptocurrency trading generated 91% of eToro’s total revenue in the second quarter.

eToro (NASDAQ: ETOR) has launched a cashback program granting 1% back in domestic stocks to crypto users. The move comes as the platform seeks to balance its heavy reliance on digital assets for revenue.

Customers in the UK and Europe can now convert eligible cryptocurrencies into pounds or euros and receive 1% in local equities. The offer applies when users transfer cryptocurrencies to their eToro Crypto Wallet and complete a conversion.

The eToro stock reward is available until March 31, 2026, with monthly caps of £1,000 in the UK and €1,000 in Europe. Customers must opt in and choose their preferred equity from a monthly list.

eToro Stock Rewards Target Crypto Dominance Shift

Cryptocurrency trading generated $1.91 billion of eToro’s $2.09 billion total revenue during the second quarter. Equities and commodities together added only $114 million.

Digital asset trades rose sharply, up 49% year over year to 10.7 million in July and August. The average trade size nearly doubled to $345 during the same period.

Equity and commodity trades grew 3% to 87.7 million, with an average trade size of $273. The eToro stock promotion aims to redirect crypto profits into traditional markets.

Doron Rosenblum, Executive Vice President of Business Solutions at eToro, said the plan encourages portfolio diversification.

He added that the platform’s structure allows rewards in domestic equities on crypto deposits.

The eToro stock reward reflects a strategy to expand customer engagement beyond digital currencies. The initiative also seeks to strengthen cross-investment between crypto and traditional assets.

eToro Stock Rewards Strengthen Diversification Efforts

eToro is widening its list of supported assets beyond Bitcoin and Ethereum. The platform now includes XRP, USDC, Polygon, Chainlink, Aave, Uniswap, and Fetch.ai for deposits.

Users can move these assets from external wallets to the eToro Crypto Wallet before converting them to fiat currencies. After conversion, they can invest in any instruments listed on the platform.

The expansion supports eToro’s goal of making digital-to-stock transitions easier for users. The new eToro stock reward structure reinforces that objective through direct incentives.

Assets under administration at eToro rose to $19.7 billion in August, reflecting a 77% yearly increase. Funded accounts climbed 15% to 3.69 million during the same period.

Interest-earning assets increased 46% to $7.5 billion, showing stronger user engagement across all asset categories. The eToro stock initiative aims to build on this momentum through increased cross-asset trading.

Earlier this week, eToro launched a $5 monthly Club subscription offering 4% cashback, an AI analyst, and higher crypto staking yields. The combined programs highlight the company’s shift toward diversification and user retention.

Rosenblum said the new promotion “will motivate more users to diversify their portfolios beyond just crypto.” The eToro stock reward campaign runs through March 2026 as part of its ongoing “open markets” strategy.

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