- Coinbase acquires “Up Only” NFT, reigniting podcast production.
- Brian Armstrong confirms podcast return.
- The $25 million NFT signals institutional interest in NFTs.
Coinbase has acquired the ‘Up Only’ NFT from crypto influencer Cobie for $25 million in USDC, prompting the return of the ‘Up Only TV’ podcast.
This substantial purchase signifies institutional interest in NFT-facilitated media projects, likely impacting market perceptions and potentially encouraging further funding in the Web3 media domain.
Coinbase’s $25M NFT Deal Revives Popular Podcast
Coinbase’s purchase highlights institutional engagement in NFT-driven media activities. The transaction signifies a potential new funding wave for web3-native projects, reinforcing the role of stablecoins in large trades. The market perceives this high-profile purchase favorably, likely boosting NFT credibility.
Community reaction is generally optimistic. Social media platforms are abuzz with discussions around media and NFT integration. Industry voices highlight its potential impact on web3 media sectors, though there are no official reactions from regulatory bodies concerning this purchase.
Stablecoins and Media: Ripple Effects and Future Projections
Did you know? The “Up Only” NFT sale for $25 million is one of the largest single NFT transactions, underscoring the rising trend of NFTs in contractual media obligations, rather than traditional collectible focuses.
USDC, priced at $1 with a market cap of approximately $76.21 billion, shows stability despite a significant 40.27% shift in its 24-hour trading volume, according to CoinMarketCap. Over recent months, it has exhibited remarkable steadiness, with minor fluctuations within a 90-day period.
USDC(USDC), daily chart, screenshot on CoinMarketCap at 23:26 UTC on October 20, 2025. Source: CoinMarketCapCoincu researchers suggest possible ripple effects on regulatory outlooks and technological adoption as NFTs extend into media content. Enhanced institutional interest may drive further innovation and investment in these digital spheres, shaping future NFT and media landscapes.
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Source: https://coincu.com/nfts-news/coinbase-purchases-up-only-nft/
