Haventree Bank announced the launch of its direct-to-consumer digital bank, giving Canadian consumers a new place to save, grow, and manage their money as growing financial pressures impact how people think about and plan for their futures.
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Built on the premise that everyone deserves to be seen as an individual rather than a profile, Haventree brings the empathy that has defined its approach to alternative lending for decades directly to consumers, with straightforward deposit products designed to grow with you in every season of life.
“We’ve spent decades looking at the full picture of a person’s circumstances and aiming to provide a path forward with our mortgage products originated through mortgage brokers,” said Fern Glowinsky, President & CEO of Haventree Bank. “Now, with the digital bank, we are extending that approach directly to Canadians, with deposit products that are simple, secure, and designed for steady growth over time.”
Starting today, Canadians can open an Everyday Growth Account with a 2.50% interest rate, with no monthly fees or minimum balance required. The Everyday Growth Account is a hybrid chequing and savings account where every dollar earns interest from day one, with multi-account functionality for up to eight accounts. It also includes bill payments, Interac e-Transfers®, direct deposits, EFTs, and joint accounts all in one place.
Haventree is also offering GIC products designed for Canadians who want their savings to grow steadily and predictably. Haventree’s GICs offer fixed returns with a leading rate for a 2-year term. Combining the agility of a modern digital experience with the safety, security, and stability of a Canadian bank offering CDIC insurance as a member institution, Haventree holds customers’ deposits to the same high standards expected of Canada’s largest financial institutions.
The digital bank launch marks a significant step in Haventree’s evolution, entering the direct-to-consumer deposit market and, for the first time, introducing many Canadians to the Haventree Bank brand, with more innovative financial products and tools to come.
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