Tony Robbins Bets Big on AI: Power Plants, Agtech, and Why He Backs Anthropic

TLDR

• Tony Robbins bought a coal power plant in West Virginia and plans to convert it into a data center powered by natural gas
• He is investing across three levels: personal, corporate, and infrastructure
• Robbins is also investing in agtech companies that use AI
• He singled out Anthropic CEO Dario Amodei as a standout in the AI space
• Anthropic is reportedly planning to spend around $200 billion on Google’s cloud and chips over five years

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Tony Robbins, the well-known life coach, author, and entrepreneur, has built an AI investment portfolio that covers energy infrastructure, agriculture technology, and private AI companies.

Robbins spoke about his investments at the Milken Institute conference this week, giving a rare look into how he is positioning himself for the AI boom.

His most unusual bet is a coal power plant in West Virginia called Pleasant Power Plant, which he says provides around 8% of the state’s energy.

Robbins originally planned to convert the plant to hydrogen power, but says that technology is not ready yet. Instead, he is now partnering with the Hunt brothers to convert it to natural gas and build a data center on the same site.

The plan also aims to create more jobs in the region alongside the data center development.

Three Levels of AI Investing

Robbins described his overall AI strategy as working across three distinct levels: personal investments, a corporate side, and physical infrastructure like the power plant.

He is also investing in companies that are already using AI, with a focus on agriculture technology.

This diversified approach sets him apart from investors who focus only on software or only on hardware plays.

Robbins has a wide network of high-profile clients and contacts, including investor Paul Tudor Jones and Salesforce co-founder Marc Benioff, which gives him access to deals that most investors cannot reach.

Why Robbins Favors Anthropic

Among private AI companies, Robbins pointed to Anthropic and its CEO Dario Amodei as standing out from the competition.

Robbins said Amodei focuses seriously on how AI will actually be used, and that Anthropic has pulled ahead of competitors like ChatGPT.

Anthropic’s finances back up some of that confidence. The company is reportedly planning to spend around $200 billion on Google’s cloud infrastructure and chips over the next five years.

That figure represents more than 40% of the revenue backlog Google disclosed last week, according to a report from The Information.

The deal would make Anthropic one of Google’s largest cloud customers and signals the company is scaling up fast.

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