Shopify (SHOP) Stock Jumps as Merchants Can Now Sell Inside ChatGPT

TLDR

• Shopify merchants can now sell directly to ChatGPT users via Agentic Storefronts
• Transactions go through Shopify’s checkout, not ChatGPT’s Instant Checkout
• Merchants keep ownership of customer data and remain the merchant of record
• The integration covers ChatGPT, Microsoft Copilot, Google AI Mode, and the Gemini app
• A new Agentic plan lets non-Shopify brands also list products across these AI channels

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Shopify (SHOP) has rolled out a new integration letting its merchants sell products directly inside ChatGPT, expanding the company’s push into AI-powered commerce.

The feature runs through Shopify’s Agentic Storefront, which launched in December. It connects merchant product catalogs to AI platforms so shoppers can discover and buy without leaving the chat interface.

ChatGPT users can now browse products from Shopify’s merchant network, compare options, and complete purchases through an in-app browser. On desktop, the checkout redirects to the merchant’s own store.

Shopify Inc., SHOP

Shopify says there are no extra transaction fees beyond standard processing rates. Orders show up in the merchant’s admin with ChatGPT referral attribution, so sellers can track exactly where each sale came from.

The company is clear that payments will not go through ChatGPT’s own Instant Checkout. Instead, all transactions flow through Shopify’s checkout and payments infrastructure, keeping merchants as the “merchant of record.”

Merchants Keep Control of Customer Data

That’s a meaningful detail. Merchants retain full ownership of customer relationships and data, even when a sale originates inside a ChatGPT conversation.

Shopify VP of Product Mani Fazeli said the company has been building toward this for years. “Agentic commerce isn’t something we’re reacting to; it’s a vision we’re bringing to life at the very frontier of commerce and AI.”

The ChatGPT integration is the latest addition to a lineup that already includes Microsoft Copilot and Google’s AI Mode and Gemini app. Thousands of merchants are already selling through Copilot, Shopify said.

New Agentic Plan Opens the Door to Non-Shopify Brands

Shopify also announced the public launch of its Agentic plan, a new tier aimed at brands that don’t currently use Shopify as their main e-commerce platform.

Under this plan, brands can add their products to Shopify Catalog and become shoppable across ChatGPT, Microsoft Copilot, Google AI Mode, the Gemini app, and the Shop App — without switching their full e-commerce setup to Shopify.

The Universal Commerce Protocol (UCP), an open standard co-developed with Google, underpins the Google integrations. It has support from Walmart, Target, Etsy, American Express, Mastercard, Stripe, and Visa.

Shop Pay is also coming soon to Microsoft Copilot, which would allow buyers to complete purchases directly inside that platform.

Shopify said products sync in real time across all AI channels, with no need for separate apps or fragmented data feeds.

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