ServiceNow (NOW) experienced a roughly 6% surge Thursday following CEO William McDermott’s remarks dismissing concerns that artificial intelligence poses a threat to software companies. His statements came during a Morgan Stanley investor conference and triggered an immediate positive market reaction.
ServiceNow, Inc., NOW
Enterprise software players such as Salesforce (CRM) and Microsoft (MSFT) have experienced downward pressure recently amid worries that artificial intelligence might diminish the relevance of traditional enterprise software solutions. McDermott’s perspective helped alleviate some of those concerns throughout the industry.
NOW continued its momentum with over 1% gains in Friday’s pre-market trading, with fellow software companies also experiencing positive movement.
Simultaneously, ServiceNow hosted its annual Government Forum where it introduced two new artificial intelligence-powered offerings.
The first product, EmployeeWorks, integrates Moveworks’ conversational AI capabilities and enterprise search functionality with ServiceNow’s Employee Center platform. This solution serves as an AI gateway for government workforce operations.
The second offering, Autonomous Workforce, features AI specialists capable of functioning within Government Community Cloud (GCC) and National Security Cloud (NSC) infrastructure. These autonomous agents are engineered to comply with rigorous federal agency governance standards.
ServiceNow’s Moveworks platform also secured FedRAMP Moderate Authorization, enabling federal agencies to implement the technology with appropriate security compliance credentials.
According to the company, its Level 1 Service Desk AI Specialist delivers IT support request resolution 99% faster compared to human representatives.
Citizens reaffirmed its Market Outperform rating for NOW with a $260 price objective. Shares currently hover around $120, representing a 43% discount from the 52-week high of $211.48.
The investment firm highlighted NOW’s strategic positioning for the agentic AI landscape, emphasizing its customer base, technical architecture, and AI Control Tower platform as competitive advantages.
NOW Assist annual contract value currently stands at $600 million with expectations to cross the $1 billion threshold by end of 2026.
Citizens also referenced the forthcoming Armis acquisition, anticipated to finalize in the first half of 2026. CEO McDermott has estimated the company’s total addressable market exceeds $600 billion.
ServiceNow maintains gross profit margins of 77.5%, with combined 2026 revenue growth and free cash flow margin projected to reach 57%, an increase from 55% in 2025. Twenty-eight analysts have raised earnings projections ahead of the upcoming earnings announcement.
The Street maintains a Strong Buy consensus rating on NOW — with 30 Buy recommendations, two Hold ratings, and one Sell rating. The consensus price target of $191.20 suggests approximately 59% upside potential from present trading levels.
In a notable development, CEO McDermott and other senior executives terminated their trading plans, indicating management’s confidence in the current valuation.
ServiceNow also announced Danielle Fontaine’s appointment as chief accounting officer, succeeding Kevin McBride, who transitions to an EVP position.
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