Icelandic Fintech Lucinity Appoints Former Microsoft Denmark Executive as Chief Operating Officer to Scale AI-Driven Financial Crime Operations

Lucinity, the Human AI company for financial crime prevention, has appointed Camilla Hillerup as Chief Operating Officer. Hillerup joins from the Senior Leadership Team of Microsoft Denmark and Iceland, where she spent nine years steering the organisation through sustained growth and large-scale transformation.

As COO, Hillerup will lead the scaling of Lucinity’s managed services and Human AI Operations, with a focus on delivery quality, operational excellence, and cross-functional alignment as the company expands across the Nordics and beyond.

This appointment follows Lucinity’s launch of Human AI Powered FinCrime Operations, a managed service that enables financial institutions to adopt AI-driven financial crime operations safely and without disruption, and the appointment of Daníel Pálmason as Chief Executive Officer.

Financial institutions across Europe face rising alert volumes, mounting regulatory expectations, and finite capacity to investigate financial crime. Lucinity’s Human AI Operations model takes on the investigation workload under SLA while institutions retain full governance and oversight. As the model scales, so does the operational complexity behind it, and Hillerup’s appointment is a direct response to that growth.

Camilla Hillerup, Chief Operating Officer at Lucinity, said, “Nordic banks have largely solved the detection challenge, but the investigation burden that follows has become unmanageable. The volume, the complexity, the regulatory scrutiny, none of it was built to scale on human effort alone. That is precisely the problem Lucinity solves, and the opportunity ahead of us is enormous.”

Daníel Pálmason, CEO of Lucinity, said, “Camilla brings exactly the combination we need at this stage of our growth. She understands transformation at scale, she has operated at the intersection of technology and people through periods of significant change, and she shares the conviction that operational excellence and strong culture reinforce each other rather than compete.”

Hillerup has spent more than 15 years working at the intersection of growth, people, and technology, from early-stage organisations to large global operations. Before joining Lucinity, she served on the Senior Leadership Team of Microsoft Denmark and Iceland during a period of sustained multi-billion DKK growth, leading transformation across business model, product evolution, and organisational design. She is a trained lawyer and sits on the Digital Workforce Board of Dansk IT, the cross-sector forum shaping how Denmark builds future-ready digital capabilities.

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