In an era where culinary influence is often confined to a single medium, Amaury Guichon has done the opposite, expanding pastry into the real world, the digital world, and mainstream television, and in doing so, elevating the entire industry.
With over 95 million followers across platforms and billions of views, Amaury Guichon ranks as the second-largest chef globally, second only to Gordon Ramsay, while standing as the most influential chef of his generation and the most watched chef in the world. Yet his true impact goes far beyond numbers. It lies in how he has reshaped the way pastry is perceived, taught, and celebrated worldwide.
Elevating Pastry in the Real World
Guichon’s influence begins with craftsmanship. Through Pastry Academy, his physical pastry school, he brought elite-level training into a modern, open, and inspiring environment. The academy bridges classical French technique with contemporary creativity, giving pastry chefs tangible, real-world mastery, precision, structure, and discipline, while encouraging bold artistic expression.
This hands-on institution reinforces a powerful message: viral success must be built on serious foundations.
Dominating the Digital World – The World’s Most Followed Pastry Chef
Chef Amaury Guichon is a world-renowned pastry chef who found his love for pastry at a very young age and has since dedicated his life to the craft. He was named The World’s Most Creative Pastry Chef In 2023.
With a social media following of over 95M and billions of views. With over 23 million subscribers on YouTube, 19 million followers on Instagram and 29 million followers on TikTok. Chef Amaury is the world’s most followed pastry chef and the world’s most-watched chef on the planet.
He’s a global phenomenon. With 18 million followers on Instagram, 25 million on TikTok, and a staggering 23 million subscribers on YouTube who’ve collectively racked up more than 8.5 billion views, he is the most-watched pastry chef on the planet. His cinematic videos of dragons, violins, motorcycles, and life-sized animals – all made entirely of chocolate – have transformed him into a household name far beyond the kitchen.
The scale of those numbers is almost unheard of for a culinary figure, more akin to a pop star or blockbuster filmmaker than to a pastry chef. Yet Guichon’s genius lies in transforming chocolate into art, crafting edible sculptures that are as technically audacious as they are breathtakingly beautiful. He has built a career at the intersection of tradition and innovation, where French pastry heritage meets digital-age spectacle – a combination that has made him one of the most recognizable culinary personalities of his generation.
He is well known for his award winning showpieces constructed 100% out of chocolate, giving him the name “The Chocolate Guy”.
Chef Amaury Guichon has opened The Pastry Academy by Amauty Guichon where he is able to share his extensive knowledge and skills with his students. With over 20 years of experience, he continues to push the boundaries of the pastry world, setting new trends, and inspiring the next generation of pastry chefs.
Recognizing early that the future of education and inspiration was global, Amaury expanded into the digital space with Pastry Academy Online. This platform delivers high-level pastry education to chefs and enthusiasts worldwide, removing geographic barriers and redefining how culinary knowledge is shared.
Alongside this, his social media presence has become a category of its own. Rather than simply showcasing desserts, Guichon transformed pastry into visual storytelling, engineering-scale chocolate builds, illusion desserts, and cinematic processes that captivate millions daily. Social media, in his hands, became not a shortcut, but a spotlight for excellence.
Bringing Pastry to Television Audiences Worldwide
Amaury Guichon’s ability to elevate pastry reached mainstream culture through television. On Netflix’s School of Chocolate, he introduced global audiences to the rigor, emotion, and artistry behind professional pastry. The show demystified elite technique while honoring the discipline required to master it, inspiring countless viewers to see pastry as both art and profession.
That influence expanded further with Dessert Masters in Australia, where Guichon helped spotlight world-class pastry talent on an international stage, reinforcing that pastry deserves the same recognition as any other culinary discipline.
Judging on multiple Foodnetwork shows showcasing his expertise within the field of pastry and the authority on all things chocolate.
A New Blueprint for the Industry
What sets Amaury Guichon apart is not just reach, but integration. Few chefs have successfully elevated their craft simultaneously through:
- A physical academy shaping professionals
- A digital education platform reaching the world
- Social media redefining visual food culture
- Television bringing pastry into mainstream recognition
This multi-layered presence has created a new blueprint for chefs and creators alike—one where mastery, education, and innovation coexist.
Redefining What It Means to Be a Modern Chef
Amaury Guichon is not simply influencing pastry; he is future-proofing it. By honoring tradition while embracing modern platforms, he has ensured that pastry remains relevant, respected, and aspirational for the next generation.
Second only to Gordon Ramsay in global reach, and unmatched among his peers, Amaury Guichon has elevated pastry from niche craft to worldwide cultural phenomenon, across classrooms, screens, and stages around the world.
From creating viral moments with the world’s leading brands like MAC Cosmetics, AMEX, Airbnb and Ulysses Nardin to teaching his students from around the globe. Amaury Guichon continues to push the boundaries of the pastry world, setting new trends, and inspiring the next generation of pastry chefs.
Educator, Innovator, Visionary
Beyond social media, Guichon is also a dedicated educator, committed to passing on knowledge and elevating the profession. Through his pastry school, The Pastry Academy by Amaury Guichon located in Las Vegas, NV and digital education platforms, he has helped train and inspire the next generation of chefs, reinforcing that viral success and serious technique are not mutually exclusive.
