Trust Travel, a TUI Brand, Partners With Qover to Deliver Seamless Travel Protection at Booking

Trust Travel, a TUI Belgium brand, has partnered with Qover, the embedded insurance orchestrator, to integrate travel protection into the customer booking journey. The partnership allows Trust Travel customers to access relevant cover more easily, with a streamlined digital experience from purchase through policy management to claims.

Through Qover’s orchestration platform, Trust Travel will be able to offer travel insurance that naturally integrates into the booking flow, reducing complexity for both customers and operations teams. Customers will be able to understand what is covered, receive documentation digitally and access support through a clear, consistent journey.

The new travel protection includes cancellation insurance, medical and luggage assistance – available as both temporary and annual policies – providing peace of mind when plans change unexpectedly.

What’s more, TUI Belgium retail shops and all independent travel agents can introduce their customers to these travel insurance products without needing to sell TUI Belgium trips, giving them a flexible and easy way to offer coverage, while providing Trust Travel with additional commercial opportunities.

Qover orchestrates the complexity – bringing together the technology, insurance infrastructure and partner ecosystem needed to run insurance at scale, so Trust Travel can stay focused on providing exceptional travel experiences for their customers. This means protection embedded at checkout, reduced operational friction and a coherent experience supported by strong digital capabilities.

Quentin Colmant, CEO & Co-founder at Qover, said: ‘Trust Travel and TUI Belgium set a high bar for customer experience in travel. Embedding protection into the booking flow means travellers get the cover they need without leaving the journey. In that way, we enable Trust Travel to deliver a digital-first experience from purchase to claim.’

Hans Van den Bossche, Head of Travel Insurance at Trust Travel (a TUI Belgium brand), said: ‘At Trust Travel, we want every customer to start their journey with complete peace of mind. Our collaboration with Qover allows us to offer the right protection at the right moment – simple, digital and fully integrated. Qover’s scalable and reliable platform makes them the perfect partner to bring this vision to life.’

Chantal Van Wulpen, Head of Travel Insurance Commercial Strategy at Trust Travel, added:  ‘What truly sets our digital solution apart is the freedom it offers. Every travel agent can also offer our travel insurance products independently from selling TUI Belgium trips. It is the perfect answer for travel agents not holding an FSMA licence. Worry-free, with significant time saved and attractive referral fees. This way, we not only create more flexibility and substantial time-savings but also additional commercial opportunities.’

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