Strategy Adds $90M in Bitcoin With Citi Upgrading Its Market Outlook

Key Takeaways:

• Strategy bought 1,142 BTC, raising total holdings to 714,644 BTC
• Bitcoin was trading near $70,000 at the time of writing
• Strategy shares jumped over 26% on the day

The move reinforces the company’s long-standing conviction that Bitcoin remains a superior long-term store of value despite ongoing market volatility.

In a statement shared by Michael Saylor, the company confirmed it had purchased 1,142 Bitcoin for approximately $90 million, at an average price of around $78,800 per coin. Following the transaction, Strategy’s total Bitcoin holdings climbed to 714,644 BTC, accumulated at an average cost close to $76,000 per Bitcoin. In total, the company has now committed more than $54 billion to Bitcoin over several years.

The purchase comes as Bitcoin stabilizes near $70,000 after a sharp correction from late-2025 highs, suggesting Strategy is once again using periods of consolidation and weakness to increase exposure rather than reduce risk.

Bitcoin Near $70K as Strategy Stays Aggressive

At the time of the announcement, Bitcoin was trading in the $68,000-$70,000 range, recovering from recent downside pressure. While many institutional investors remain cautious amid tightening financial conditions and equity market volatility, Strategy’s latest move signals confidence that current prices still represent long-term value.

Rather than attempting to time market bottoms, the company has consistently added Bitcoin across multiple price levels, framing its strategy around multi-year adoption trends rather than short-term cycles.

Shares Surge as Market Responds

Investors responded positively. Shares of Strategy Inc. surged more than 26% on the day, closing near $135 after one of the strongest single-session rallies in recent months. The rebound followed a steep early-February selloff that briefly pushed the stock toward the $110 area.

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The sharp move highlights how closely Strategy’s equity performance remains tied to Bitcoin sentiment. As Bitcoin steadied near $70,000, traders appeared to rotate back into the stock, viewing it as a high-beta proxy for renewed upside in the crypto market.

Technical Signals Point to Short-Term Recovery

From a technical standpoint, Strategy’s chart is showing signs of a potential trend reversal. After establishing a local bottom, the stock rebounded sharply, reclaiming the $130 zone – a level that previously acted as a key support area.

Momentum indicators have turned constructive. The MACD has flipped bullish, with rising histogram bars suggesting strengthening upside momentum, while the RSI has climbed back toward the upper-50s, moving away from oversold territory. These signals point to improving short-term sentiment, though volatility remains elevated.

If the stock can maintain support above $130, traders may look toward the $150-$160 range as a next resistance zone. A failure to hold this level, however, could result in consolidation following the rapid rebound.

Beyond crypto-specific signals, broader equity market expectations also remain supportive of risk assets. Citi Research projects that the current bull market is likely to extend into a fourth year in 2026, with a year-end S&P 500 target of 7,700. The forecast is based on an estimated $320 in earnings per share for the index and an outlook that market leadership should gradually broaden beyond mega-cap technology stocks toward small- and mid-cap names. According to Citi, this wider participation could help sustain upside momentum across risk markets, even as volatility persists.

A Treasury Strategy Built Around Bitcoin

The latest purchase confirms that Strategy’s broader playbook remains unchanged. The company continues to treat Bitcoin as its primary treasury reserve asset, using a combination of capital markets activity and operating cash flow to expand its holdings.

With more than 714,000 Bitcoin on its balance sheet, Strategy has effectively positioned itself as a publicly traded Bitcoin holding company. As Bitcoin trades near $70,000, each additional purchase further amplifies the company’s exposure to long-term price appreciation – and reinforces its status as the most prominent corporate Bitcoin bull in global markets.

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