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The 32 franchises in the world’s richest professional sports league are collectively worth roughly $200 billion—and that number keeps climbing. Join us August 28th at 1 PM ET to get a behind-the-scenes look at the 2025 Forbes list of the NFL’s most valuable teams, highlighting football’s relentless growth in an insightful panel discussion featuring live audience Q&A.
We’ll discuss:
- How Forbes values sports teams, from local revenue including ticket sales, sponsorships, merchandise to lucrative national media rights
- Why the NFL reigns supreme among the world’s top leagues
- Why football franchises are up so significantly from 2024—and why more growth is ahead
- How team valuations are insulated from market forces
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Speakers
Brett Knight is a Los Angeles-based assistant managing editor who reports on the business of sports and edits coverage in Forbes’ SportsMoney section. He oversees many of Forbes’ tentpole sports projects, including the world’s highest-paid athletes, the most valuable sports agencies and the annual 30 Under 30 Sports list, and he has covered the off-field business endeavors of prominent athletes including Canelo Álvarez, Devin Booker, Carli Lloyd and the Cavinder twins. He has also reported on industry trends such as the tech revolution in trading cards, Las Vegas’ rise as a sports town and the American-led investments in Italian soccer.
Justin Teitelbaum is a sports data analyst at Forbes, working alongside the magazine’s reporters and editors to compile the publication’s industry-standard sports team valuations. Justin was mentored by Mike Ozanian, who established the valuations initiative at Forbes in 1998, and is now the lead reporter for the MLB, NBA, NFL, NHL and global soccer valuation projects. He also plays a supporting part on other Forbes valuation rankings, including Formula 1, combat sports organizations and Indian Premier League cricket, and assists with the reporting for the magazine’s lists of the world’s billionaires.
Justin Birnbaum is a New York City-based staff writer who covers the business of sports. He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as The World’s Highest-Paid Athletes and the sports category of 30 Under 30 North America. Prior to joining Forbes in 2020, he contributed to CNBC, The Hockey News and Narratively, and obtained his master’s degree from Northwestern University’s Medill School of Journalism.
Source: https://www.forbes.com/sites/members-only-events/2025/08/19/members-only-event-the-billions-behind-the-nfl-inside-the-leagues-most-valuable-teams-2025/
