SERV Launches “EXPRESS + Virtual Visits” to Eliminate Wasted Truck Rolls and Modernize Sales for Trades

CAMPBELL, Calif.–(BUSINESS WIRE)–#CheckoutEngine–SERV Inc. (“SERV”), the leading digital sales platform for home and commercial services, announced the launch of SERV EXPRESS + Virtual Visits. This unified platform provides contractors with 24/7 digital storefronts and integrated remote video diagnostics, allowing them to qualify jobs instantly and eliminate unnecessary dispatches.

As labor, fuel, and acquisition costs surge, companies report that single truck rolls cost between $500 and $1,000. SERV’s suite helps operators capture, qualify, and close opportunities faster—without ever rolling a truck. Early adopters report 40–50% reductions in wasted truck rolls and a 3x increase in booking speed, transforming HVAC, plumbing, electrical, and landscaping brands’ interactions with modern consumers.

“Top service brands don’t need generic tools; they need smarter ways to sell to customers who expect seamless experiences,” said Nickhil Bhave, co-founder and CEO of SERV. “EXPRESS + Virtual Visits bridge the gap between a customer’s first click and technician arrival, bringing the trades a 24/7 digital storefront.”

A Modern Storefront for a Mobile-First World

SERV EXPRESS is a high-conversion checkout engine that integrates directly into contractors’ existing websites. Unlike traditional lead forms that result in “phone tag,” EXPRESS allows customers to view transparent pricing, select service packages, and book appointments in minutes.

Key features include:

• Brand Level Customization: Franchise systems maintain brand standards across hundreds of locations while allowing for local pricing and service variations. Storefronts are optimized to sell each line of service.
• Automated Merchandising: The storefront educates customers to show the value of premium services. The platform uses innovations, like auto-detecting property details, to remove friction and provide custom pricing and instant estimates.
• Industry Integration: EXPRESS syncs with industry-leading tools like ServiceTitan, Jobber, and Workiz. It automates scheduling and payments and integrates marketing campaign attribution with modern analytics and marketing platforms.

Virtual Visits: Diagnostics Without the Drive

Virtual Visits bring live, guided video sessions into the sales workflow. Technicians can join a session directly from the SERV dashboard to diagnose issues, capture media, provide instant estimates, or troubleshoot simple fixes remotely.

“Our customers expect to buy services instantly,” said Brad Lahm, GTM Director at SERV. “Now you can sell new jobs, even when your trucks are booked solid. By combining remote video with instant digital checkout, we’re helping contractors qualify ‘tire kickers’ and close sales without ever turning on the ignition.”

Proven Results for National Brands

SERV has earned the trust of rapidly growing national brands, including Home Run Brands—owners of Dryer Vent Superheroes and Up Closets—and HorsePower Brands—owners of Heroes Lawn Care. “Top brands like Dryer Vent Superheroes are making a significant investment in EXPRESS to more than double new customer conversion and recurring revenue plans,” added Nickhil Bhave, SERV CEO. This automated sales system enables average locations to achieve top-tier performance consistently. By transitioning to remote-first diagnostic models, our clients are scaling their sales capacity without the overhead of additional vehicles or field staff.

Availability

SERV EXPRESS + Virtual Visits is available for independent contractors and franchise systems across North America. Service providers interested in modernizing their sales flow can request a demo at www.goserv.com.

About SERV

Headquartered in Silicon Valley, SERV Inc. (“SERV”) builds modern sales and service tools designed specifically for the trades. From automated online checkout to remote video diagnostics, SERV helps home and commercial service businesses book more jobs, cut wasted costs, and deliver a premium customer experience.

Contacts

Media Contact:
Omobolaji Teriba
Demand Generation Manager, SERV
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