Playnance unveils Web2-to-Web3 gaming ecosystem after years in stealth mode

• Playnance unveils Web2-to-Web3 gaming infrastructure after years operating privately at scale.
• The platform processes 1.5 million daily on-chain transactions with over 10,000 active users.
• Playnance focuses on simplifying blockchain access through Web2-style onboarding systems.

Playnance has made its first public announcement, revealing itself as a Web3 infrastructure and consumer platform company that has been operating a live ecosystem aimed at onboarding mainstream Web2 users into blockchain-based environments.

The announcement was made on February 5, 2026, from Tel Aviv, marking the company’s first formal introduction after several years of developing and running its technology and platforms privately.

Founded in 2020, Playnance has positioned itself as a Web2-to-Web3 gaming infrastructure layer.

The company integrates with more than 30 game studios and enables the conversion of thousands of games into fully on-chain experiences, where all gameplay actions are executed and recorded directly on blockchain networks.

Infrastructure built to simplify blockchain adoption

Playnance’s core offering focuses on removing technical barriers commonly associated with blockchain usage.

The company’s products are designed to allow users to interact with on-chain systems without needing direct knowledge of blockchain mechanics.

Instead, users access platforms through familiar Web2-style interfaces, including standard account creation and login processes, while blockchain functionality operates in the background.

The company stated that its live platforms currently process approximately 1.5 million on-chain transactions daily and support more than 10,000 daily active users.

According to Playnance, a significant portion of its user base originates from traditional Web2 environments.

These users are reportedly able to onboard and interact with blockchain-based systems without using external wallets or managing private keys, suggesting continued on-chain engagement from audiences outside the traditional crypto sector.

The company’s ecosystem also includes the G Coin initiative, which is currently operating in pre-sale mode and is accessible through the Playnance official website.

Consumer platforms showcase operational ecosystem

Playnance operates several consumer-facing platforms designed to demonstrate its infrastructure capabilities.

Among these are PlayW3, Up vs Down, and other products that run on shared on-chain infrastructure and wallet systems.

The integrated structure allows users to move between platforms without repeating onboarding procedures.

All user interactions across these platforms are executed and recorded on-chain while remaining non-custodial, aligning with the company’s focus on user control and blockchain transparency.

The shared wallet and infrastructure framework also supports cross-platform engagement within the broader Playnance ecosystem.

“Our focus was on building systems that people could use without needing to understand blockchain mechanics,” said Pini Peter, CEO of Playnance. “We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”

Expansion strategy centred on user behaviour

Playnance stated that its infrastructure is designed to support high-volume consumer activity and continuous on-chain execution.

The company’s approach reflects a broader industry shift toward practical blockchain applications targeting mainstream audiences.

Looking ahead, Playnance indicated that its ecosystem expansion will be guided by observed user behaviour and platform performance.

The company emphasised that its development roadmap will focus on real usage data rather than speculative adoption models.

Playnance describes itself as a company focused on reducing friction between user behaviour and blockchain execution by operating consumer platforms at scale.

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