Aave Labs Shuts Down Avara Brand and Refocuses on Core Lending Protocol

Aave drops the Avara brand and standalone wallet products to refocus on lending and borrowing as core DeFi entry points.

Aave Labs is restructuring its product and brand strategy to focus on its core lending protocol. The company will retire the Avara umbrella brand and bring all products under the Aave Labs name. As part of the transition, the Family wallet app will be gradually phased out as its functionality is integrated into Aave products.

Family App Phased Out to Simplifies Brand Structure

Avara was created to group several Web3 projects that sat alongside the Aave lending protocol. Over time, that structure became less useful as Aave Labs narrowed its priorities. Leadership now plans to operate all current and future products directly under Aave Labs. 

A recent post on X confirmed that the change intends to simplify branding and focus resources on expanding the Aave ecosystem. According to the company, a single brand will help introduce decentralized finance to a wider audience while keeping development efforts focused.

On the other hand, part of the transition involves winding down Family, a wallet product acquired by Avara in 2023. Family was known for its strong design and user experience, and the deal brought in a skilled design and UX engineering team. That team now works across Aave products, branding, and developer tools, including the Aave App and Aave Pro.

Meanwhile, one major result of the Family acquisition was the creation of Family Accounts. These white-label embedded wallets power the Family iOS app and support infrastructure for the Aave App and Aave Pro. Family Accounts offer a simpler and safer entry point for new users while still giving them full control over their funds.

Aave Labs has decided to stop running Family as a standalone consumer wallet. Instead, wallet features will be built directly into Aave products. As part of that plan, onboarding for new users on the Family iOS app will end on April 1, 2026.

Existing users have until April 1, 2027 to continue using the app. After the wind-down, users will retain full access to their funds via the Aave website. Over time, the Family iOS app will be limited to account access and withdrawals only.

Aave Labs Consolidates Products Under Single Brand

With Avara retired, Aave Labs aims to return to the project’s original definition. Teams across design, engineering, and smart contract development will work under one banner. The protocol will focus solely on expanding access to decentralized finance through Aave.

As such, all products and initiatives will now be built and released under Aave Labs. Work unrelated to lending is being phased out to enable the team to focus on the protocol itself.

Management views saving and borrowing as the most direct entry points for new DeFi users. According to the protocol, products built around specific financial actions are easier to understand and safer to use.

Notably, these defined functions lower the barrier to entry for first-time users, while ownership of funds remains fully in each user’s hands.

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