Miconex Appoints Chief Digital Officer To Drive Transformation And International Growth

Idong Usoro moves into the CDO role, the first for Miconex, after several years of supporting the company in a strategic capacity

Fintech Miconex has announced the appointment of Idong Usoro as chief digital and operations officer as it continues its global, scale up journey.

An experienced technology and business leader and on the back of recent tenures at the helm of Revenue Scotland, Abbeyfield, and global awarding organisation, NEBOSH, Idong will lead on driving digital maturity, investment and operational transformation at the Perth based fintech, following 7 years of supporting Miconex in a strategic advisory capacity.

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Idong brings decades of business and technology experience to Miconex, having worked internationally with private, public and third sectors, enterprise technology providers and research institutes in overseeing execution of commercial strategies, delivery of corporate and technology transformations and deployment of scientific and research innovation to businesses and communities.

Established in 2015, Miconex is one of the fastest growing Scottish fintechs, and a leading provider of ‘shop local’ initiatives in Europe and North America. Miconex’s Town & City Gift Card and Downtown Gift Card initiatives are active in 200+ places in the UK, Ireland, Canada and the USA.

In January, Miconex announced £24m in local gift card sales in 2025, an increase of 60% on 2024, as shoppers make the move to local gift cards to show support for local businesses. Miconex has estimated that the £24m will drive 486,000 specific visits to high streets and shopping districts in 2026, based on estimates of 3 trips into town per gift card.

In 2025, Miconex built on the success of its digital gifting product in Europe by launching digital gift card technology in Canada and the USA, alongside EML Payments. The launch included the introduction of digital e-cards and the tokenisation of physical cards, both allowing Miconex’s Downtown Gift Cards to be added to digital wallets, enabling contactless payment technology.

Idong said: “Miconex’s growth over the past 10 years has been extraordinary, which is down to its innovative, entrepreneurial approach and its ability to be disruptive in the sector. Over the past 7 years, I’ve supported Miconex with a variety of initiatives and strategic projects in an advisory capacity that have helped establish its stable growth trajectory and opportunities for scaling that it faces today.

“As CDO at Miconex, my focus will be on the maturation of technology, data, governance frameworks, processes and driving performance through strategy, executing roadmaps that will deliver the best experiences to customers as Miconex continues to scale up and maximise new opportunities.”

Miconex’s closed-loop physical gift cards are branded to specific town, city or downtown areas, locking spend into local economies. Miconex utilises a model that is fee free for businesses. Cards can be purchased online or in-person for redemption with local businesses.

Colin Munro, CEO of Miconex said: “Idong has been a core strategic advisor to Miconex for a number of years, so to bring Miconex on board as a director and chief officer in the company marks an important stage in our development and growth as a company. In 2025, we celebrated 10 years since the first Town & City Gift Card launched in Perth, today we have over 200 programmes and ambitious plans for 2026 and beyond. We know that Idong will be pivotal to driving Miconex forward during our next phase of growth.”

Miconex’s mission is simple: providing communities with a tangible means to retain spend in their local area by diverting spend back into local businesses of all types and sizes, helping people to explore the places where they live and work, and positively connect with their community. By amplifying the local proposition, Miconex makes local shopping not only easy for customers but desirable, driving the evolution of high streets and downtowns worldwide.

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