Amazon.com, Inc. (AMZN) was trading around $228.20, down 1.21% during market hours, as the company announced the rollout of a new artificial intelligence healthcare assistant for members of its primary care service, One Medical.
Amazon.com, Inc., AMZN
The launch marks another step in Amazon’s steady expansion into healthcare, blending AI technology with direct patient services.
The new tool, called Health AI, is designed to help One Medical members answer health-related questions, manage medications, and schedule appointments using artificial intelligence powered by large language models. Amazon said the service is now being rolled out broadly after initial testing among a smaller group of users last spring.
Health AI appears directly inside the One Medical app and is available exclusively to members of the service. Amazon said the assistant draws from patients’ medical records, lab results, and current medications to provide personalized responses rather than generic health information.
The tool is built using large language models from Amazon’s Bedrock platform. It pulls from licensed and proprietary data, knowledge reviewed by medical experts, and in some cases publicly available sources. Amazon emphasized that Health AI is not intended to provide diagnoses or treatment decisions and should not replace visits with a healthcare provider.
Health AI can also help users manage prescriptions and book appointments with their One Medical providers. Amazon said the system is programmed with clinical protocols that identify when symptoms should be escalated to a clinician or require an in-person visit.
Amazon launched Health AI shortly after OpenAI and Anthropic introduced similar healthcare features. Earlier this month, OpenAI rolled out ChatGPT Health, allowing users to upload medical records for personalized insights. Anthropic followed with Claude for Healthcare.
Amazon argues its approach is more seamless. Health AI does not require users to upload documents or connect external applications because it already has access to One Medical records. Neil Lindsay, senior vice president of Amazon Health Services, said the key difference is actionability.
He noted that while other AI health chatbots offer general information, One Medical’s Health AI knows a patient’s health history and can take action on requests while keeping healthcare providers involved. Amazon positioned the tool as a bridge between information and actual care delivery.
Amazon addressed concerns around data usage and privacy. Conversations with Health AI are not added to a patient’s official medical records. The company also said protected health information is not used to market or advertise general merchandise from Amazon’s main online store.
Health AI may direct users to One Medical services or Amazon Pharmacy when appropriate. Amazon stressed that these recommendations are tied to care needs rather than retail promotion.
The Health AI launch fits into Amazon’s long-term healthcare ambitions. The company acquired One Medical in 2023 for $3.9 billion, gaining access to a nationwide network of clinics and a subscription-based care model. One Medical members pay between $99 and $199 per year for access to in-person and virtual care.
Amazon entered pharmacy services earlier with the $750 million acquisition of PillPack in 2018. It later launched Amazon Pharmacy, offering prescription delivery and digital pharmacy management. Health AI strengthens the integration between Amazon’s clinical, pharmacy, and technology assets.
Despite the strategic announcement, Amazon shares were slightly lower on the day. Year to date, AMZN stock is up 1.16%, compared with a 0.41% gain for the S&P 500. Over the past year, Amazon shares have risen 1.12%, lagging the index’s 12.69% return.
Longer-term performance remains strong. Amazon has delivered a 134.59% return over three years, well ahead of the S&P 500’s 71.60%. Over five years, AMZN is up 37.97%, though it trails the benchmark’s 76.93% gain.
Health AI highlights Amazon’s focus on embedding artificial intelligence into high-margin, service-oriented businesses. While the tool may not drive immediate revenue, it could improve member engagement, retention, and care efficiency within One Medical.
For investors, the launch reinforces Amazon’s strategy of using AI to deepen ecosystems rather than chasing standalone products. As healthcare continues to digitize, Amazon’s ability to combine data, AI, and physical services could become a meaningful long-term growth lever for the stock.
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