Peloton (PTON) Stock: COO Sells $145K Shares, Files Tariff Lawsuit

TLDR

• Peloton COO Charles Peter Kirol sold 22,520 shares for $145,650 on January 16 to cover tax liabilities from vested restricted stock units.
• The company sued the U.S. government on January 7 to challenge Trump-era tariffs and seeks a complete refund of all tariffs paid.
• Peloton stock fell 7.42% to close at $5.86 on Tuesday, with shares down 30.57% over the past year.
• Kirol also converted 56,510 RSUs on January 15, leaving him with 81,001 shares and 508,590 restricted stock units.
• The stock trades at just 21.89% of its 52-week range with an RSI of 38.08, indicating weak momentum.

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Peloton’s top brass is lightening their load. The fitness company’s Chief Operating Officer just sold over $145,000 worth of stock.

Peloton Interactive, Inc., PTON

Charles Peter Kirol offloaded 22,520 shares on January 16. The transaction netted approximately $145,650.

Shares sold at prices between $6.4550 and $6.4944. But this wasn’t your typical insider dump.

SEC documents reveal the sale covered tax obligations. The taxes came from settled restricted stock units.

The same day, Kirol converted 56,510 RSUs. These units vest quarterly in 1/12 installments starting July 15, 2025.

Following both transactions, Kirol retains 81,001 shares. He also holds 508,590 restricted stock units in reserve.

Trump Tariffs Under Attack

Peloton isn’t just dealing with insider transactions. The company launched a legal assault against the federal government.

On January 7, Peloton filed suit in the U.S. Court of International Trade. The target? Tariffs imposed under the International Emergency Economic Powers Act.

These tariffs date back to former President Trump’s administration. Peloton wants them declared unlawful.

The company is also demanding money back. They’re seeking a full refund of every dollar paid in tariffs.

This legal strategy could reshape Peloton’s cost structure. The outcome might influence the company’s pricing power.

Stock Sinks to Yearly Lows

The market continues punishing Peloton shareholders. Tuesday’s regular session saw shares drop 7.42% to $5.86.

After-hours trading offered minimal relief. The stock ticked up to $5.91, gaining just 0.85%.

Zoom out and the picture gets uglier. Over 12 months, Peloton has shed 30.57% of its value.

The company’s market capitalization stands at $2.45 billion. Its 52-week trading range stretches from $4.63 to $10.25.

Current prices sit at 21.89% of that range. The stock is hugging its yearly lows rather than reaching for highs.

Technical indicators don’t inspire confidence either. The Relative Strength Index registers 38.08.

That RSI reading suggests the stock is nearing oversold territory. But oversold doesn’t automatically mean a bounce is coming.

Price action shows limited buying interest at current levels. Support could break if selling pressure intensifies.

The stock’s proximity to 52-week lows creates a precarious situation. Any negative catalyst could push shares even lower.

Peloton closed after-hours trading at $5.91 on Tuesday, representing a modest 0.85% gain from the regular session close of $5.86.

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