An interview with Vad S., Creative Director at Celerart, on building Livinguard’s science-driven digital presence.
Interviewer: Vad, Livinguard Technologies operates in a fascinating space — sustainable material science meets global textile innovation. When they approached Celerart, what was the core challenge you identified?
Vad: The challenge was actually quite clear: Livinguard had groundbreaking technology — patented fabric enhancements for odor control, cooling, viral protection — but their digital presence didn’t match their market position. For a Swiss company competing on a global stage, your website is often the first proof point of leadership. We needed to create something that immediately communicated scientific credibility while remaining accessible to decision-makers who aren’t materials engineers.
Interviewer: That’s interesting — this balance between complexity and clarity. How did you approach translating something as technical as material science into visual language?
Vad: We started by stripping everything back to essentials. Science is already complex, so the design needed to be minimal and confident. Our team — myself and Mike V. on creative direction, Vlad B. on design, Roman V. on development — built a UI system that treats white space as a strategic asset. Clean layouts, purposeful typography, refined interactions. The goal was to let the innovation speak without visual noise competing for attention.
What’s critical here is understanding that modern audiences consume content across every possible device. A CEO might review your site on their desktop during a meeting, then pull it up on mobile during travel. If the experience fragments across these contexts, so does your credibility.
Interviewer: So responsive design becomes more than a technical requirement — it’s a brand promise?
Vad: Exactly. When we talk about responsive web design services, we’re really talking about consistency of experience. Livinguard’s product benefits — safety, sustainability, performance — needed to land with equal impact whether someone was on a 27-inch monitor or a smartphone.
We structured every page to adapt intelligently. Information hierarchy shifts based on screen real estate, but the narrative flow remains intact. Animations and interactions scale appropriately. It’s not about making things smaller; it’s about making strategic decisions at every breakpoint about what matters most.
Interviewer: Can you walk us through what that actually looked like in practice?
Vad: Take their technology pages. These needed to explain complex material properties — how fabrics gain viral protection or water-repellent characteristics — in a way that builds confidence rather than confusion. On the desktop, we had room for layered content: technical specs alongside visual demonstrations. On mobile, we restructured that same content into a progressive disclosure model — you get the headline benefit immediately, with details accessible through intuitive interactions.
We developed this in Webflow using the Client-First framework, which gave us the structure to maintain design consistency while building flexibility into every component. While developing, we ensured smooth performance across devices — animations that enhance understanding without sacrificing load times, layouts that respond fluidly to any viewport.
Interviewer: There are plenty of agencies offering responsive web design services. What makes Celerart’s approach different, especially for brands at Livinguard’s level?
Vad: I think the distinction is in understanding that responsiveness isn’t an afterthought or a checkbox — it’s fundamental to how modern brands establish authority. We’re not adapting a desktop design for mobile. We’re architecting a complete system where every touchpoint reinforces the brand’s position.
For Livinguard, this meant creating a digital presence as innovative as their materials. The site needed to feel premium, scientifically rigorous, and effortlessly usable regardless of context. When you’re competing globally, especially in B2B spaces, your digital presence is scrutinized. Partners, investors, potential clients — they’re all making judgments based on how you present yourself online.
Interviewer: What was the outcome? How did this transformation impact Livinguard’s business?
Vad: The results validated the approach completely. We saw immediate improvements in conversion metrics and brand perception. But beyond numbers, there was a qualitative shift — Livinguard now had a digital identity that matched their position as a global leader in sustainable material innovation.
The feedback we received consistently highlighted two things: the clarity of information architecture and the seamless experience across devices. In today’s market, those aren’t separate concerns. A responsive web design company needs to understand that adaptive experiences directly influence how seriously your brand is taken.
Interviewer: For executives reading this who might be evaluating their own digital presence, what’s the key takeaway?
Vad: Your website is a signal of operational sophistication. If you’re a leader in your category — whether that’s material science, financial services, or any complex B2B space — your digital presence should demonstrate the same level of precision and forward-thinking as your core business.
Responsive design isn’t about device compatibility. It’s about ensuring your brand communicates consistently and powerfully everywhere your audience encounters it. For Livinguard, that meant creating a bespoke digital experience that positions them exactly where they belong: at the forefront of sustainable innovation.
The question isn’t whether you need adaptive design — it’s whether you can afford for your digital presence to send any other message about who you are as a company.
Ready to transform your digital presence?
Visit livinguard.com to see this approach in action, or explore how Celerart builds category-defining websites at celerart.com.
