Strategy (MSTR) Stock: Saylor’s ‘Bigger Orange’ Post Hints at New Bitcoin Buy

TLDR

• Michael Saylor’s “Bigger Orange” post on X suggests Strategy is preparing another Bitcoin acquisition
• Strategy purchased 14,910 BTC in January 2026, including a $1.25 billion buy on January 11
• The company’s treasury now contains 687,410 Bitcoin with an average cost of $75,353 per coin
• Bitcoin trades around $92,600, putting Strategy’s holdings in profitable territory
• MSTR stock fell 52.67% over 12 months while billions in convertible debt matures in 2027-2028

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Strategy chairman Michael Saylor is at it again. A Sunday post on X suggests the company is gearing up for another Bitcoin purchase.

Saylor shared a StrategyTracker screenshot displaying Bitcoin’s price history alongside the company’s previous buy dates. His caption contained just two words: “Bigger Orange.”

The cryptic message follows Saylor’s established playbook. He routinely uses social media to telegraph upcoming Bitcoin purchases before formal announcements.

Strategy Inc, MSTR

Strategy has already made moves this month. The company opened 2026 with a $115.97 million acquisition of 1,283 BTC on January 4.

The follow-up was much larger. Strategy purchased 13,627 BTC for $1.25 billion on January 11. Those two transactions brought the month’s total to 14,910 Bitcoin.

Treasury Swells Past 687,000 Bitcoin

Strategy’s Bitcoin stash now totals 687,410 BTC. The company paid an average of $75,353 for each coin in its treasury.

Current Bitcoin prices around $92,600 put the holdings in profit. The treasury’s market value exceeds $63 billion based on today’s trading levels.

StrategyTracker confirms every Bitcoin in the company’s possession was acquired below current market rates. The paper gains provide cushion against price volatility.

Recent market turbulence hasn’t deterred buying plans. Bitcoin dropped 2.6% in the last 24 hours amid U.S.-Europe tariff tensions affecting risk assets.

Stock Performance Lags Bitcoin Gains

MSTR shares tell a different story than the Bitcoin treasury. The stock has plunged approximately 52.67% over the past year, closing at $173.71 on January 16.

That gap raises questions about the strategy’s effectiveness. Bitcoin holdings show healthy returns while shareholders have watched equity values crater.

Strategy finances purchases through various mechanisms. Convertible notes serve as the primary funding vehicle, allowing capital raises without immediate cash outlays.

These debt instruments carry future obligations. Billions of dollars in notes become convertible between late 2027 and 2028.

Conversion Window Creates Pressure

The approaching timeline puts Strategy in a tight spot. The company must ensure sufficient capital when note holders exercise conversion rights.

Management has maintained they possess adequate resources. Leadership statements emphasize confidence in meeting debt obligations as they mature.

An alternative exists if needed. Strategy has acknowledged it could liquidate Bitcoin holdings to generate capital. That fallback option remains available as conversion dates near.

So far, the company hasn’t required that measure. Bitcoin’s price trajectory has kept the treasury comfortably profitable.

Bitcoin traded just above $92,600 during Asian morning trading Monday.

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