- Steak ‘n Shake invests $10 million in Bitcoin following its crypto-friendly strategy.
- Crypto payments boost sales by over 10% in Q2 2025.
- Bitcoin payments help reduce transaction costs by 50%.
Steak ‘n Shake has allocated $10 million to Bitcoin, enhancing its balance sheet, as part of its strategy to integrate cryptocurrency payments across its U.S. stores.
This action highlights growing corporate interest in Bitcoin, potentially influencing payment systems and investment strategies across the hospitality industry.
$10 Million Bitcoin Buy-in: Boosting Sales and Savings
Steak ‘n Shake’s $10 million Bitcoin allocation highlights its commitment to cryptocurrency. The brand has embraced Bitcoin payments through the Lightning Network since May 2025. This investment is directed towards its Strategic Bitcoin Reserve, which helps fund business upgrades. Bitcoin’s lower transaction costs, notably saving up to 50% compared to credit cards, amplify its financial appeal. The move has significantly bolstered revenue, with sales reporting over 10% growth since the adoption of Bitcoin payment methods. Dan Edwards, Chief Operations Officer, remarked on faster processing speeds and the benefit of lower costs during his speech at the Bitcoin 2025 conference, framing the decision within a self-reinforcing sales loop.
Community reactions have been positive, with notable public figures such as Jack Dorsey lauding the initiative. Dorsey chose to support the strategy by making a Bitcoin purchase at Steak ‘n Shake, emphasizing the growing integration of cryptocurrency into daily transactions. However, industry figures, including prominent crypto influencers, have not yet issued statements, leaving room for further market interpretation.
Bitcoin and Market Trends: Price Movement and Predictions
Did you know? Steak ‘n Shake was the first U.S. restaurant chain to direct crypto payments into a Bitcoin Reserve, eliminating 50% of transaction fees.
According to CoinMarketCap, Bitcoin’s current price is $95,489.37, with a circulating supply of about 19.98 million BTC and a capped supply of 21 million. Its market cap stands at $1.91 trillion, dominating 58.95% of the cryptocurrency market. Bitcoin has shown a 1.09% increase over the past 24 hours, with further growth reported over weeks and months. Despite fluctuating valuations, the asset remains integral to the sector.
Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 15:37 UTC on January 17, 2026. Source: CoinMarketCap| DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing. |
Source: https://coincu.com/bitcoin/steak-n-shake-bitcoin-investment/
