L to R: Adrián Di Monte and Nuja Amar; René Strickler and Rubí Cardozo (center front) Mario and Brenda Bezares (center back); Salvador Zerboni and Marcela Ruiz.
TelevisaUnivision
Would you watch a reality show 24/7? TelevisaUnivision is betting on it with ¿Apostarías por mí? (Would You Bet on Me), a new relationship competition that takes voyeuristic entertainment to unprecedented levels.
Reality television continues to dominate the airwaves across languages and borders. And in the U.S., Spanish-language networks have also capitalized on viewers’ appetite for unscripted drama, expanding this obsession beyond singing, cooking and beauty competitions into the world of extreme sports and constant surveillance. It has become a live interactive arena, in which audiences at times, have a say.
While Telemundo found success with La Casa de los Famosos, placing celebrities under constant surveillance, Univision now raises the stakes with its own round-the-clock total immersion experience that tests relationships under pressure.
The new multiplatform reality series makes its global debut this Sunday, January 18. The format tests not only the participants’ relationships but also viewers’ commitment to following them 24/7. Will audiences tune in across multiple platforms to witness couples’ intimate moments, potential oversharing, and their reactions to constant surveillance?
Here’s what you need to know about the show:
L to R: Tibi Camacho and José Medina, Laysha Pink and “El Malito” (center front); Jim Velásquez and Alina Lozano (center back); Gigi Ojeda and David Leal.
TelevisaUnivision
The Competition
Twelve celebrities and their partners will disconnect from the outside world to live in an isolated villa in São Paulo, Brazil, where cameras will capture their every move around the clock. The format forces couples to navigate various tests and temptations that challenge their love, loyalty, and trust while completely exposed to viewers.
ViX delivers the full experience through eight streaming channels that allow audiences to spy on contestants continuously.
Daily two-hour long live shows determine the couples’ fate, while viewer voting from Thursday through Sunday saves favorites each week.
Audiences become both witnesses and judges, deciding how far these relationships can withstand the pressure of constant surveillance.
The winning couple could walk away with up to $300,000.
How long will the contest and season last? That’s unknown. TelevisaUnivision hasn’t revealed exactly how long these personalities will remain under the watchful eyes of cameras.
L to R: Beta Mejía and Alejandra Jaramillo; Lorenzo Méndez and Claudia Galván (center front); Raúl “El Pelón” and Laura Molinar (center back); Franco Tradardi and Breh Badassifier)
TelevisaUnivision
The Contestants
The relationship-testing competition features a diverse lineup of celebrities and personalities from across entertainment and social media:
• Veteran telenovela actor René Strickler and wife Rubí Cardozo, an actress and model
• Actor Adrián Di Monte, and partner Nuja Amar, a social media personality
• Salvador Zerboni, telenovela actor and reality TV contestant, and partner Marcela Ruiz
• Actor and TV host Mario Bezares and wife Brenda, an actress and singer
• Singer Lorenzo Méndez and partner Claudia Galván
• Gigi Ojeda and David Leal, members of Puerto Rican urban pop duo Domino Saints
• Radio personality Raúl “El Pelón” and Laura Molinar
• TV host Alejandra Jaramillo and social media influencer Beta Mejía
• Franco Tradardi and Breh Badassifier, both reality TV veterans
• Tibi Camacho, digital influencer, and José Medina, sports and wellness coach
• Jim Velásquez and Alina Lozano, social media personalities
• Laysha Zamora and Nelson Cordero, known as Laysha Pink and “El Malito,” contestants from Unimás reality show Enamorándonos
Hosts and Judges
Alejandra Espinoza and Alan Tacher will host the Monday to Friday shows on Unimás and the Sunday broadcasts on Univision and Las Estrellas, with Roberto Hernández serving as co-host. Hernández will present interviews with family members, friends, eliminated couples and fans.
A panel of analysts including singer-songwriter Lupillo Rivera, actress Cecilia Galliano, and content creator Jorge Lozano H. will provide commentary on the strategies and relationships developing inside the villa. Arana Lemus and Lambda García will host exclusive pre and post-shows on ViX.
Alejandra Espinoza and Alan Tacher host “¿Apostarías por mí?”
TelevisaUnivision
Where to Watch and How to Vote
The program offers a viewing schedule across multiple networks and digital feeds. In the United States, Sunday primetime episodes air simultaneously on Univision and ViX at 8 p.m. ET/7 p.m. CT. Weeknight episodes will air Monday through Friday on Unimás and ViX at the same time. In Mexico, viewers can watch Sunday shows on Las Estrellas at 9 p.m., while the rest of Latin America can access live shows through ViX.
The streaming service ViX provides the most comprehensive access, offering eight exclusive uncensored feeds for 24/7 viewing. Fans also hold the power to decide the fate of the contestants. Voting takes place exclusively on ViX from Thursday through Sunday. Standard users in the U.S. can vote once per day, while premium subscribers can cast up to 10 votes daily to save their favorite couples.
In Mexico and Latin America, only Premium subscribers can vote, with up to 10 votes per day.
A special preview ahead of the show’s debut, ¿Apostarías por mí? La Previa, will air Saturday, January 17 on Univision, Las Estrellas and ViX at 8 p.m. ET/7 p.m. CT/9 p.m. PT.
¿Apostarías por mí? is a Fremantle production for TelevisaUnivision, based on a format by Abot Hameiri Communication and distributed by Dori Media International.
Source: https://www.forbes.com/sites/veronicavillafane/2026/01/16/televisaunivisions-bet-on-247-apostaras-por-mi-debuts-how-to-watch/
