Bobbie Statement on the “Healthy Florida First” Infant Formula Testing

HEATH, Ohio–(BUSINESS WIRE)–#babyproduct—Customers may have seen reports about infant formula testing from Healthy Florida First. Despite our requests for information about the products, methodology, and results, we have yet to receive these critical details. Bobbie is disappointed by the lack of transparency from the Healthy Florida First initiative, which risks unnecessarily causing alarm to American families.

In addition, the initial report had discrepancies between its infographic and data table, causing consumer confusion as to what products were in question. After being notified of the contradictions in their material, Healthy Florida First made the corrections, six days later. It is critical that information shared with parents is accurate, transparent and responsibly presented.

Every batch of Bobbie goes through extensive quality and safety testing, including for heavy metals, with accredited third party labs. We only ship products that meet our rigorous standards. Our products have also been independently tested by Consumer Reports, an unbiased, reputable organization. As part of its recent evaluation of 41 infant formulas, the Bobbie test results showed non-detect for all heavy metals, including mercury.

Infant nutrition demands the highest levels of transparency and rigor. Bobbie is committed to creating world-class infant formula that meets the highest safety and quality standards.

American families deserve nothing less.

About Bobbie

Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is produced at its state-of-the-art facility in Heath, Ohio, ensuring freshness, supply security, and support for U.S. jobs. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit hibobbie.com.

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