Bitmine Stock Gains After $200M Bet on Beast Industries

Bitmine’s $200M Beast Industries deal ties its Ethereum treasury strategy to the growing creator economy.

Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries. The deal brings together a public crypto-focused firm and a major creator-led business. It also connects digital asset treasury strategies with the growing creator economy. Investors reacted positively, pushing Bitmine’s stock higher ahead of its annual stockholder meeting in Las Vegas.

Bitmine Backs Beast Industries in $200M Equity Deal

Details of the deal were disclosed before the company’s annual meeting scheduled for January 15 at the Wynn Las Vegas. Shares of Bitmine, trading under the ticker BMNR, rose about 2% in premarket trading to roughly $33, up from the prior close of $32. 

Market interest followed confirmation that the Ethereum-focused company plans to take a large equity stake in Beast Industries. A filing with the U.S. Securities and Exchange Commission shows Bitmine will invest $200 million directly into Beast Industries. 

Chairman Tom Lee described the creator group as the leading content platform of its generation. According to Lee, few companies outside traditional media command similar levels of attention and engagement across such a wide, global audience.

The chairman also added that Beast Industries represents the largest and most inventive creator-based platform operating today. He noted strong alignment between the two companies, both in corporate culture and long-term goals.

From Beast Industries’ side, CEO Jeff Housenbold said the company is interested in deeper cooperation. He added that Beast Industries may use decentralized finance tools in future financial services products.

Meanwhile, the transaction is expected to close on or around January 19, subject to standard conditions. For Bitmine shareholders, the investment adds another growth angle to a stock that has already posted strong gains.

BMNR shares are up more than 16% year-to-date and have risen over 430% in the past year. Most of those gains followed the company’s decision to shift toward an Ethereum-based treasury strategy.

Bitmine Builds One of the Largest ETH Treasuries Through Aggressive Staking

Bitmine has continued to aggressively increase its Ethereum holdings. Over the past week, the company accumulated 24,266 ETH, bringing its total holdings to about 4.17 million ETH. The company is now ranked among the largest known holders of ETH, holding nearly 3.5% of Ether’s total supply.

Staking activity has also played a key role in recent stock performance. Data from Lookonchain shows that Bitmine recently staked 154,304 ETH, valued at around $520 million. 

Total staked holdings now stand at approximately 1.69 million ETH, worth about $5.65 billion. Staking rewards are expected to increase ongoing revenue and improve the ETH held per share.

Broader market conditions have supported the rally. A recovery across crypto assets has lifted related equities. BMNR is moving in line with stocks such as MSTR, COIN, and HOOD. Ethereum itself is up roughly 12% year-to-date, a key factor given Bitmine’s direct exposure to price movements in the asset.

However, data from DropsTab shows Bitmine’s Ethereum position still has an unrealized loss of about $2.1 billion. The firm’s average purchase price is near $3,900 per ETH, while the asset currently trades closer to $3,400.

Creator Economy Gains Attention From Public Crypto Companies

Beast Industries continues to expand beyond digital video into consumer products and brand-driven ventures. The company’s strength lies in its connection with younger audiences, making it an attractive partner for firms seeking exposure outside traditional finance.

With the deal set to close later this month, attention now turns to Bitmine’s stockholder meeting. Management is expected to outline the next steps for capital allocation and Ethereum accumulation.

According to analysts, the investment reflects a growing link between public crypto firms and creator-led platforms. Both sectors search for long-term relevance and new paths to scale.

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