Alex de Minaur has signed a new sponsorship agreement with Wilson and will wear apparel and footwear from the brand.
Wilson
Just days away from world No. 6 and top Australian male tennis player Alex de Minaur taking the court at the 2026 Australian Open, he announced a new head-to-toe sponsorship deal with Wilson, making him the latest “360 athlete” to use apparel, footwear and rackets from the Chicago-based brand.
And de Minaur isn’t the only one making the Wilson Tennis 360 switch. He’s joined by Karen Khachanov, Jiri Lehecka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga.
“We are committed to seeing our athletes thrive,” says Gordon Devin, general manager of softgoods at Wilson, “and by building upon our Tennis 360 roster, we are empowering our athletes to compete and win in style.”
Wilson athlete Marta Kostyuk spearheaded the Tennis 360 plan from Wilson. She became the first 360 athlete for the brand in January 2023 and continually sports an individualized on-court look. Kostyuk was also instrumental in the brand’s creation of the women’s-specific Intrigue Tour tennis shoe. The Wilson Tennis 360 roster continued to grow behind Kostyuk and 2025 breakout athlete Vicky Mboko, who rose from No. 300 to No. 18 during the 2025 season, was one of those athletes.
Australian Alex de Minaur debuts his new Wilson head-to-toe look for the Australian Open.
Wilson
Adding a fresh list of names to the roster continues to invigorate the brand and bolsters Wilson on the men’s side of the tour with Khachanov, Lehecka and de Minaur. “Wilson has been part of my tennis journey since I can remember,” de Minaur says. “I’ve always loved playing with their rackets, and it feels very special to now represent them from head to toe. I love the look and feel of the brand, and the way they bring their kits to life is incredible.”
Ahead of the 2025 U.S. Open, Wilson used both Kostyuk and de Minaur to promote the new Ultra racket lineup.
Along with highlighting the expanded roster of Tennis 360 athletes, Wilson is also continuing to push forward strategic partnerships that focus just on rackets. WTA No. 1 Aryna Sabalenka plays with a Wilson Blade frame and the brand has again made her special-edition “The Fighter” cosmetic available in certain regions, including Australia, timed with the Australian Open. Wilson has also continued to promote its partnership with Roger Federer, including with a line of RF rackets first launched in 2024.
“Wilson has always provided the best athletes in the world with the right equipment to win,” says Jason Collins, global general manager of racket sports at Wilson. “Now more than ever we are confident that equipping the athlete from head to toe to hand really works for them and can elevate their game. This is an exciting time for tennis at large, and we are proud to be at the forefront alongside these expectational and inspiring athletes.”
Wilson says it will continue to mesh the brand’s marquee Tennis 360 athletes into brand marketing throughout the year. The first sportswear launch of the calendar is now live, and pieces of the collection will be worn in Melbourne by Wilson athletes at the Australian Open.
“I am excited,” de Minaur says, “to continue working with Wilson to build upon their legacy and the momentum of the industry at large.”
Source: https://www.forbes.com/sites/timnewcomb/2026/01/15/alex-de-minaur-reveals-head-to-toe-wilson-deal-ahead-of-home-major/
