FourKites Launches Consumer Packaged Goods Customer Advisory Board

Supply chain AI leader establishes first vertical-specific advisory board with leading CPG executives

CHICAGO–(BUSINESS WIRE)–FourKites®, the leader in AI-driven supply chain transformation and pioneer of real-time visibility, today announced the launch of its Consumer Packaged Goods Customer Advisory Board, the first in a series of vertical-specific advisory boards designed to drive strategic product innovation and strengthen customer partnerships.

The CPG Customer Advisory Board comprises nine influential supply chain leaders from leading consumer goods companies who will provide strategic guidance on product development, industry challenges and emerging opportunities.

“Launching our first Customer Advisory Board with leading CPG executives formalizes our commitment to customer-centric innovation,” said Mathew Elenjickal, Founder and Chief Executive Officer. “This collaborative approach ensures we continue delivering solutions that address the unique needs of consumer packaged goods supply chains.”

Scott DeGroot, Managing Director of the Global Supply Chain Institute at the University of Tennessee and former Kimberly-Clark executive, serves as chairperson.

“This advisory board brings together industry leaders who understand the unique challenges facing consumer goods companies today,” said DeGroot. “Together, we’ll help shape technology solutions that drive measurable improvements across the entire CPG ecosystem.”

CPG Customer Advisory Board Members:

• Scott DeGroot — University of Tennessee / Formerly Kimberly-Clark (Chairperson)
• Ilham Smaali — Essity, VP, Planning and Logistics, Global Supply Chain
• Susan Rankin — Kimberly-Clark, VP, NA Logistics
• Kevin Wille — Kraft Heinz, Head of Operational Excellence
• Mariko Roberts — PepsiCo, SVP, Supply Chain, PepsiCo Foods North America
• Michael Lucas — SC Johnson, Director of Logistics
• Matt Algar — Unilever, Head of Logistics, NA
• Deirdre Elter — Conagra, VP, Customer Supply Chain and Logistics
• Dave White — The Campbell’s Company, SVP, Supply Chain

The board, which has 200 years of collective experience in supply chain, will focus on strategic guidance around product roadmaps and feature prioritization, industry intelligence on emerging challenges and opportunities, market validation of requirements and use cases, best practice sharing on implementation and adoption, and strategic direction through collaborative feedback.

Partnering with Customers to Drive Innovation

FourKites engages with customers throughout the product development lifecycle, ensuring its products meet the needs of large, global shippers. Ninety percent of companies that actively use the FourKites app share ideas on the IdeaExchange platform. One in four of these suggestions makes it onto the product roadmap. This teamwork has resulted in over 250 new features.

For example, FourKites Intelligent Control Tower® includes a team of AI-powered digital workers that automate supply chain workflows and were developed based on customer feedback. These AI agents handle tasks ranging from carrier appointment scheduling to document collection to customer service inquiries.

Customers like US Cold Storage are seeing quantifiable results that extend far beyond simple automation. During the pilot period, the company transformed their appointment scheduling process by achieving an 87% success rate in booking appointments and 96% accuracy in securing requested delivery dates while processing over 600 shipments. The Digital Worker operates 24/7, handling 150+ appointments simultaneously compared to sequential manual processing, delivering immediate productivity gains.

About FourKites

FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower® breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com.

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