WIN Acquires Yakkertech and Launches SmartPark, Unlocking Pro-Caliber Tech for Every Diamond

AUSTIN, Texas–(BUSINESS WIRE)–WIN Reality, the leader in VR and AI-powered training for baseball and softball athletes, today announced the public launch of SmartPark, an automated performance capture system that brings professional-level game insight to any diamond. SmartPark captures real-time data from every pitch, swing, and ball-in-play and delivers actionable insights to umpires, coaches, players, fans, and recruiters.

The launch follows WIN Reality’s acquisition of Yakkertech, the industry-leading optical pitch-tracking platform trusted by collegiate and professional programs. Yakkertech’s camera technology now powers SmartPark’s data capture system, forming the foundation of WIN Reality’s connected athlete development ecosystem.

SmartParks capture more than 125 live performance metrics, ranging from pitch velocity, movement, and spin efficiency to bat speed, swing path, batted-ball data, and swing biomechanics. These insights will connect directly into the WIN platform, creating continuous feedback loops between live competition and player development. Insights captured during games fuel training between games through WIN’s development tools, including TrainVR, SwingAI, and Blast Motion.

“By acquiring Yakkertech, we now own every key link in the development chain,” said Chris O’Dowd, CEO of WIN Reality. “From live competition to training and evaluation, SmartPark connects those moments in real time. It’s the first system designed to unify game operations, player development, and fan engagement on the field.”

SmartPark also introduces an officiating assistant that supports umpires with Automatic Balls and Strikes (ABS), fair-or-foul calls, and pace-of-play tools. As MLB continues to pave the way for automated officiating at the professional level, SmartPark brings those capabilities to amateur baseball and softball, helping address the growing umpire shortage while delivering consistent, objective call accuracy.

SmartPark fundamentally transforms the game for everyone involved. Athletes and coaches receive actionable in-game feedback that carries into training. Fans and families follow live pitch and swing analytics live on the WIN mobile app. Recruiters gain access to reliable, verified performance data at scale. Operators streamline game management and reduce staffing requirements while delivering a higher-quality game experience.

More than 2,500 SmartParks are already committed for installation beginning in 2026, marking the start of a nationwide rollout. WIN Reality’s long-term vision is for every baseball and softball field in the country to become a SmartPark.

To learn more, visit winreality.com/join-the-smartpark-era.

About WIN Reality

WIN Reality is the leader in VR, AI, and connected-field technology for baseball and softball athletes. By combining immersive VR training, AI-powered swing analysis, optical tracking, and automated in-game data capture, WIN Reality helps athletes train, compete, and develop with clarity at every level.

About Yakkertech

Yakkertech is a leading optical pitch-tracking company trusted by collegiate and professional baseball programs. Its patented camera technology captures high-precision pitch data, including velocity, spin, movement, and release metrics, forming the backbone of modern player evaluation and development.

Contacts

Media Contact:

Luke Swan

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