Bubblemaps Mocks Soulja Boy’s Apology, Calls Out Repeat Offender Behavior in Crypto Promotions

American rapper and record producer, DeAndre Cortez Way, known professionally as “Soulja Boy,” is once again in the spotlight over his past involvement in crypto and NFT promotions.

This time, he is at the receiving end of a fresh wave of criticism from the on-chain analytics platform, Bubblemaps.

Soulja Boy’s Apology

The rapper recently posted a tweet in a bid to clarify his role, saying he had no knowledge that the notorious celebrity meme coin promoter, Sahil Arora, was involved or paying him to promote anything fraudulent. Soulja Boy said that at the time, he was doing paid promotions without fully understanding the crypto and NFT space. He went on to apologize to anyone who invested and suffered losses, and added that he has learned from past mistakes.

While taking partial responsibility for not conducting deeper due diligence back then, he wrote,

The apology has done little to sway public opinion. For instance, Bubblemaps mocked the tweet and outlined a pattern of behavior that portrayed the rapper as a repeat offender. The analytics platform laid out a sarcastic timeline – Soulja Boy promoted dozens of scam tokens in 2021, made “easy money” and “watch them all go to zero,” disappeared from the scene, waited four years, and then launched meme coins on the PumpFun platform, which again went to zero.

Soulja Boy Blocked Bubblemaps

Bubblemaps noted that after being exposed, Soulja Boy blocked the platform on X, tried to “come clean” while claiming ignorance, blamed Arora, became a “creator” on Base, and repeated the cycle.

The controversy has roots in reporting by crypto sleuth ZachXBT, who in 2023 detailed Soulja Boy’s extensive involvement in crypto and NFT promotions. According to him, Soulja Boy was linked to 73 crypto promotions and 16 NFT projects later identified as scams, during which the rapper allegedly earned more than $730,000 from these promotions over the period under review.

These findings drew significant criticism from the crypto community, and many questioned the rapper’s responsibility toward his followers and the investors who lost money. Critics argue that even if Soulja Boy was unaware of fraudulent activity, the repeated pattern of promoting high-risk projects that later collapse damages trust in the crypto ecosystem.

Back in 2022, Soulja Boy, along with other high-profile figures like Nick Carter, Ben Phillips, and Lil Yachty, faced a lawsuit over their role in the failed SafeMoon cryptocurrency project and were accused of attracting investors through deceptive promotions.

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