CNBC has entered a multi-year partnership with prediction market operator Kalshi to incorporate real-time forecasting data across its TV, digital and subscription platforms.
According to Thursday’s announcement, Kalshi’s event probability data will be integrated into CNBC programming beginning in 2026, including on shows such as “Squawk Box” and “Fast Money,” with a dedicated ticker displaying forecast moves in real-time.
Kalshi will also launch a CNBC-branded page on its platform featuring markets selected by the network.
Kalshi CEO Tarek Mansour said the integration was the “next evolution” of financial reporting, “moving from data about what’s happening now, to real-time forecasts about what’s happening next.”
CNBC president KC Sullivan added that prediction markets are becoming important tools for understanding major events, calling Kalshi’s data a “powerful complement” to the network’s reporting.
Real-world events on Kalshi. Source: KalshiThe agreement comes days after Kalshi announced a separate data integration partnership with CNN, where its prediction markets will be incorporated into on-air analysis and newsroom reporting.
Kalshi, founded in 2018, operates one of the largest regulated prediction market platforms in the United States, allowing users to trade on outcomes tied to elections, sports, economic releases and other real-world events.
The company’s $1 billion raise in November at an $11 billion valuation made both of its 29-year-old co-founders billionaires, with CEO Luana Lopes Lara becoming the world’s youngest self-made woman billionaire, according to Forbes.
Related: Connecticut orders Robinhood, Crypto.com, Kalshi to stop prediction markets
Polymarket prediction market is also on the rise
Kalshi is a US-regulated prediction market, but it’s not the only platform gaining traction. Polymarket, a blockchain-based prediction platform built on Polygon, has also been expanding its reach through a series of recent partnerships and regulatory approvals.
In October, sports betting operator DraftKings began using Polymarket as the clearinghouse for its new prediction market offering.
Polymarket also rolled out a partnership with PrizePicks in November, giving users the ability to make predictions on sports, entertainment and other real-world events alongside its existing fantasy offerings.
Real-world events on Polymarket. Source: PolymarketIn addition, Polymarket inked a multi-year agreement with TKO Group Holdings to serve as the official prediction market partner for UFC and Zuffa Boxing, adding real-time forecasting elements to live fight broadcasts.
Valued at $10 billion in October, Polymarket plans to introduce a token after recently receiving approval from the US Commodity Futures Trading Commission to operate an intermediated trading platform.
At the time of writing, Polymarket users were pricing a 99% likelihood that the platform’s US launch will occur in 2025.
Source: PolymarketMagazine: 6 reasons Jack Dorsey is definitely Satoshi… and 5 reasons he’s not
Source: https://cointelegraph.com/news/kalshi-prediction-markets-partnership-cnbc?utm_source=rss_feed&utm_medium=feed&utm_campaign=rss_partner_inbound
