Binance announced a new mobile application called Binance Junior during Binance Blockchain Week on Wednesday. The app allows parents to manage cryptocurrency savings accounts for children between the ages of 6 and 17.
The standalone app gives parents full control over their children’s crypto holdings. Adults with existing Binance accounts can deposit cryptocurrency into savings accounts for their kids.
Parents can set spending and transfer limits through the app. The platform also enables earn products for children depending on local regulations in their area.
Binance co-founder Yi He spoke about the app’s purpose at Binance Blockchain Week. She said helping children face real life challenges independently requires financial health and literacy for their future.
A recent survey from Gemini provides data on cryptocurrency ownership among younger generations. The report found that 51% of global Gen Z respondents currently own or have owned cryptocurrency.
In the United States, 51% of Gen Z respondents owned or had owned crypto. This compares to 49% of Millennials, defined as people born between 1981 and 1994.
Children aged 13 and older can initiate transfers independently within the app. This feature requires meeting local regulations and stays within applied daily limits.
The daily transfer cap between Binance Junior accounts stands at $400. Parents can connect up to five Junior accounts to their main Binance profile.
Binance Junior accounts have restrictions on fund movement. Users can only transfer funds back to parent accounts or to other Junior accounts.
The app does not allow on-chain withdrawals. Children cannot trade cryptocurrency through their Junior accounts.
Funds deposited into Binance Junior accounts can earn interest in certain areas. This happens through Binance’s Junior Flexible Simple Earn product with varying rates.
Geographic availability varies by country and age restrictions. Austria, Spain, Italy, Lithuania, Cyprus, Bulgaria and South Korea restrict the account to users over 14.
Brazil, Germany, Ireland, Poland, Slovakia, Hungary and Croatia limit access to users over 16. Binance has not provided a complete list of all available countries.
Binance released an educational book called “ABC’s of Crypto” for children. The self-published book covers terms including security, blockchain technology, and different types of crypto coins.
Henri Arslanian, co-founder of Nine Blocks Capital, said the launch should not surprise people. He compared the app to traditional penny banks children used for fiat currency.
Arslanian published “Decoding Crypto” last September, a children’s book explaining digital assets. Other crypto books for children include “B is for Bitcoin” by Graeme Moore and “Goodnight Crypto” by Scott Blair.
Cryptocurrency analyst Glen Goodman said the approach follows a common business principle. He called it a case of getting customers while they are young.
Goodman noted that lifelong habits often form during childhood. He started saving and investing at age seven when his grandfather helped him open his first savings account.
A Binance representative told Decrypt the app aims to prepare young people for a financial world with integrated cryptocurrencies. The exchange said early exposure to formal savings accounts creates positive long-term financial habits.
Parents with normal Binance accounts can open the Junior accounts through fund transfers. They can also send on-chain transfers from external wallets and platforms to the Junior accounts.
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