Binance has launched a new product called Binance Junior. The app is designed for users aged six to 17. It operates under full parental control. The launch triggered debate across social media.
Some users criticized the move. One said Binance was “targeting” children and questioned whether youth-focused marketing had already gone too far. Another joked that children would become “exit liquidity.” A separate commenter said the move “could either go really right, or super wrong.”
Others supported the launch. One user said introducing young people to crypto was “huge for real adoption.” The same user praised the parental control features.
Binance Junior Links Kids to Parents
Binance announced today (Wednesday) that Binance Junior is a standalone mobile app. It links directly to a parent’s main Binance account. Parents can deposit crypto, set spending and transfer limits, and control which features their children can access. The company said this depends on local rules.
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Binance described the product as a tool for family financial education. It compared the setup to traditional custodial accounts. In this structure, children can hold assets, but parents remain the legal owners and control permissions.
Binance Junior Offers Earn, Pay Features
Binance Junior works as a custodial sub-account. The parent’s verified identity supports the entire account. Parents can move funds from their main Binance account. They can also transfer assets onchain.
The app lets parents decide whether their children can use the Junior Flexible Simple Earn feature. This is an interest-bearing product offered by Binance.
Teenagers aged 13 and above can use Binance Pay. This allows them to send and receive crypto to and from other Junior accounts or their parents. Daily limits are set by the parent.
Gen Z, Millennials Shift Investment Behavior
The launch comes amid a broader trend of younger investors engaging with digital assets. A recent BaFin survey shows that Millennials and Gen Z increasingly use social media for financial information, particularly on cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term.
Conducted in May 2024 with 1,000 participants who had invested in the past two years, the study found that over half view platforms like YouTube and Instagram as credible sources. Social media users also tended to diversify portfolios more, including crypto and securities.
Finfluencers play a role as well, with more than half seeking advice from them, though many are unaware these influencers may receive compensation for recommendations or linked products.
