Crypto has spent more than a decade promising a brand new financial paradigm. Even though, to some extent, it has delivered to the majority of people, the industry still feels opaque and precarious. The technology is undoubtedly powerful, but the experience oftentimes carries the weight of fragmented tools, irreversible decisions, and unclear rules.
Przemek Kowalczyk, the CEO and co-founder of Ramp Network, has spent years navigating the fault line between traditional finance and Web3. In the following conversation, he shares the real frictions slowing everyday adoption, the regulatory currents that are reshaping product design around the entire world, as well as why the future of digital assets may hingle less on innovation and a lot more on making value feel intuitive, safe, and familiar.
You’ve spent many years working to make crypto onboarding easier. What do you see as the biggest remaining friction points preventing everyday users from entering Web3, and how can the industry address them?
The biggest friction today is uncertainty. Not technical barriers, but the sense that you need to be an expert to participate safely. People worry about making irreversible mistakes, choosing the wrong asset, or interacting with something that feels opaque. The industry still communicates like an engineering discipline rather than a financial ecosystem.
The solution is clarity and predictability. Not by oversimplifying crypto, but by presenting it in a way that matches how people already use digital finance. When buying or swapping assets feels as familiar as topping up a digital wallet, the psychological barrier drops. That is the direction we are taking at Ramp Network: a single account where you can buy, sell, swap, send, and cash out without constantly thinking about networks or tooling.
For the industry to move forward, we need to reduce the cognitive load, speak the user’s language, and make actions feel safe, consistent, and intuitive. When the experience feels familiar, adoption follows.
The regulatory environment for on- and off-ramp providers has evolved rapidly in recent years. How are global differences in licensing and compliance shaping product design and innovation in this space?
Regulation is now one of the biggest forces shaping product architecture. We operate across regions where the philosophy of digital assets differs sharply: Europe is moving toward harmonization through MiCA, and the United States is shifting from a state-by-state patchwork toward greater federal clarity through new legislation like the GENIUS Act and the CLARITY Act, along with a growing number of federal OCC licenses being granted to crypto firms. These developments signal an overall shift toward acceptance of the crypto market within the US. Many LATAM markets, on the other hand, are shaped by high inflation, capital controls, and large unbanked populations. Those same conditions make stablecoins extremely appealing to users, but they also make regulators more cautious about payments, currency conversion, and access to dollars.
This creates a world where innovation has to be modular. You cannot build a single global flow and expect it to fit everywhere. Instead, you design core capabilities like on-ramp, off-ramp, swaps, and a stablecoin wallet, and allow the regulatory layer to determine how each market can consume them.
One interesting trend is that emerging markets often look to established frameworks when shaping their own rules. So the work we do to align with stricter regimes, for example, adapting our flows to FCA expectations or upcoming MiCA requirements, often puts us ahead of the curve when new jurisdictions formalize their own standards.
The companies that will succeed are the ones that treat licensing and regulatory readiness as strategic advantages rather than defensive obligations. In this category, trust becomes a product feature.
Crypto infrastructure often balances between ease of use and user control. How can companies improve accessibility without sacrificing decentralization, privacy, or transparency?
The misconception is that usability and user control are a trade-off. What users want is empowerment without fragility. They want self-custody without the fear that a forgotten phrase will erase their savings. They want privacy without feeling out of step with regulations. They want transparency when it matters, and simplicity when it doesn’t.
The answer lies in responsible abstraction. Let users hold their assets directly while removing the operational burden of key management, gas management, and network selection. That is the philosophy behind our wallet at Ramp Network: users stay in control, but the experience feels aligned with how modern finance works.
It’s important to note that decentralization is not binary; it is a spectrum. Different users want different degrees of autonomy. Some are comfortable managing keys and signing transactions manually. Others prefer recovery mechanisms, safety nets, and clearer guardrails. The industry should recognise that offering options is not a compromise; it is a requirement for broader adoption.
In the end, accessibility and decentralization can reinforce each other when companies focus on giving users control while removing unnecessary complexity. The industry will grow faster if we prioritise empowerment, clarity, and safe defaults.
Ramp connects traditional finance rails with the crypto economy. From your perspective, what are the key technical or policy challenges to achieving seamless interoperability between these two systems?
Traditional finance and crypto are built on fundamentally different foundations. Conventional systems depend on intermediaries, daily cut-off times, and slow settlement cycles. Crypto assumes that value should move instantly, 24/7, with programmable rules. Achieving true interoperability means aligning these two worldviews, not just stitching together APIs.
The real challenge is synchronizing everything that has to happen around a transaction: identity checks, fraud prevention, liquidity, fx, and on-chain settlement. Users expect this to feel instantaneous, but under the hood, the systems behave very differently.
This is where companies like Ramp Network operate. We act as the coordination layer that absorbs the complexity, so users and partners experience a seamless transfer of value rather than two disconnected systems. When done well, the distinction between fiat and digital assets fades, and people interact with digital value the same way they already interact with money.
As stablecoins, CBDCs, and tokenized assets gain traction, how do you see the role of on- and off-ramp providers evolving over the next few years?
On- and off-ramp providers are already a critical part of financial infrastructure, but their role is expanding as more assets become digital. Stablecoins, tokenized deposits, real-world assets, and even CBDCs will all need a trusted gateway that allows users to move between different forms of value with a single account and a single verification.
The category is evolving from simple conversion tools into the connective tissue of the digital asset economy. That is why we introduced swaps and a stablecoin wallet at Ramp Network. Users want optionality: buy an asset, move it on chain, convert it later, or send it instantly to someone they know. The companies that can provide these journeys consistently and safely will become the default entry point to Web3.
Looking ahead to 2025 and beyond, what developments, technological, regulatory, or cultural, do you think will most influence how people interact with digital assets in their daily financial lives?
Three forces will shape adoption over the next few years: clarity, consolidation, and convenience.
Clarity will come from regulation. It will not be uniform worldwide, but clearer guardrails will legitimise stablecoins and digital asset services, giving both consumers and institutions the confidence to participate. When people understand what is safe, allowed, and supervised, they engage more freely.
Consolidation will happen on the user side. We are moving away from a world of fragmented tools toward integrated experiences where buying, swapping, storing, and sending all happen in one place. There is already a generation that lives inside digital wallets, both in finance and in gaming. For them, managing digital value is intuitive. As experiences simplify, that behaviour spreads to mainstream audiences.
And convenience will come from better abstraction. People will stop thinking in terms of chains, gas tokens, and bridges, and instead think in outcomes: buy, move, swap, cash out. The underlying complexity will exist, but it will no longer shape the user journey.
I think that adoption will accelerate as more businesses start engaging directly with stablecoins. We already see payment companies, banks, and e-commerce platforms experimenting with settlement and payouts in digital dollars. As more people receive stablecoins for cross-border work or online commerce, a meaningful portion will eventually explore beyond simple conversion. They may swap into other assets, earn yield, or try new Web3 services. Exposure creates curiosity, and curiosity becomes participation.
Our goal at Ramp Network is to build the infrastructure that turns those outcomes into everyday actions, bringing digital assets into the mainstream.
Disclaimer: The content shared in this interview is for informational purposes only and does not constitute financial advice, investment recommendation, or endorsement of any project, protocol, or asset. The cryptocurrency space involves risk and volatility. Readers are encouraged to conduct their own research and consult with qualified professionals before making any financial decisions. This interview was conducted in cooperation with Ramp Network, who generously shared their time and insights. The content has been reviewed and approved for publication in mutual understanding. Minor edits have been made for clarity and readability, while preserving the substance and tone of the original conversation.
SECRET PARTNERSHIP BONUS for CryptoPotato readers: Use this link to register and unlock $1,500 in exclusive BingX Exchange rewards (limited time offer).
Source: https://cryptopotato.com/where-traditional-finance-meets-web3-a-conversation-with-ramp-networks-przemek-kowalczyk/
