Tijori raises $5M from Zerodha to expand its AI product suite

Stock brokerage firm Zerodha has invested $5 million in Tijori Finance, backing its long-time fundamental data partner as it expands into AI-powered market products. Tijori is the data engine behind its research features on Kite.

Tijori Finance is expanding its AI product suite beyond retail investors as it prepares to shift its revenue engine toward enterprise customers and international markets, Co-founder Siddharth Hegde told YourStory in an Interview.

We want to take all the clean data we've built and turn it into micro Al products that solve very specific pain points," Hegde said. "We're not building one master product. We're slicing Al into modules."

Tijori currently powers fundamental data on Zerodha's trading app Kite, directing thousands of users to its platform through a top-of-funnel integration. Around 80%-90% of Tijori's current paying users come via Zerodha, mostly retail investors. But that's now changing.

"As we move deeper into AI, 70% of the revenue from these products will come from enterprises. Retail users won't pay for a 15-year management consistency check, but analysts will," Hegde said.

Tijori has 14,000 paying customers and separate revenue flowing from its integration with Zerodha.

Hegde said Tijori's edge lies in its Atlas database: 15 years of structured and unstructured filings processed into machine-readable formats. "Clean data is the foundation. If the underlying data is noisy, Al will give rubbish outputs," he said.

The Al expansion began with Tijori Alerts, which sifts through about 4,000 daily exchange filings and sends actionable updates via WhatsApp and email. The system has occasionally beaten media coverage, generating alerts within seconds of a filing.

The company's flagship Al tool is Concall Monitor, which joins live analyst calls, transcribes them in real time and generates dashboards and summaries seconds after the call ends. It also compares current management statements with historical filings to check for inconsistencies.

"We can take Ola's November call and match it against everything they've said in the last 15 years and flag any conflict," Hegde said. "That's 100% Al. No human intervention."

Tijori uses a mix of frontier and open-source models: Kimmy2 for 45% of tasks, Gemini for 40% and Claude for heavier work. Hegde said Gemini offers the best value: "We run seven billion tokens a month. Gemini is the value for money choice."

"A lot of the new funding goes straight into LLM queries, GPUs and people," Hegde said. "The product pipeline is ready, but we need infrastructure and hires to roll it out at scale."

Tijori has already ingested filings for the top thousand US companies and sees overseas expansion as a natural extension of its tech.

"If we can read an Indian annual report, we can read a 10-K," Hegde said. "We could power hedge funds or brokers in the US. That's the secondary path."

Zerodha is preparing to roll out US trading on Kite, and Tijori will likely support research for that launch.

Hegde said Tijori doesn't plan to build a single subscription product similar to Bloomberg Terminal. "I'd rather unbundle it. Users get scared of one giant product. We'd rather release micro features that solve problems they didn't even know could be automated," he said.

He summed up the roadmap bluntly: "We're going all in on Al. The stack will lean toward enterprises. And once India is stable, we'll go global."

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Edited by Affirunisa Kankudti