Apple Confirms Sales Team Layoffs as It Refocuses on Customer Engagement

Apple has announced that it’s cutting several sales jobs to bolster customer engagement efforts, according to a Reuters report on Monday.

The company told Reuters that only a small number of roles will be affected and that it is continuing to hire, with impacted employees eligible to apply for new positions.

According to Bloomberg, the roles affected include account managers who work with major businesses, schools, and government agencies. Staff who run Apple’s briefing centers, where institutional clients receive product demonstrations and meet with company representatives, were also included in the cuts. One target of the layoffs was a government sales team that works with agencies such as the U.S. Defense Department and the Justice Department. The outlet added that the team had been operating in challenging conditions following a 43-day government shutdown and additional cutbacks by the Department of Government Efficiency.

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