The Bundesliga has signed a new media rights deal with Canadian Soccer Business, giving more fans in Canada access to superstar Alphonso Davies. (Photo by Alex Grimm/Getty Images)
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Bundesliga has found an additional media rights holder in Canada, Canadian Soccer Business (CSB). Starting with matchday 11 on Nov. 21, 2025, CSB has acquired the non-exclusive media rights to Bundesliga games.
The rights will be licensed to OneSoccer, which will gain access to Bundesliga games, the Franz Beckenbauer Supercup, and the relegation playoffs. While OneSoccer will be able to show games, all games will also continue to be shown on DAZN.
“This partnership with the Bundesliga goes beyond broadcast rights — it’s about connecting Canadians to the global game,” CSB CEO James Johnson said in a press release. “The Bundesliga stands among the world’s best, and Alphonso Davies embodies what’s possible for Canadian players on that stage. By teaming up with OneSoccer, we’re giving fans the chance to follow his journey every week and experience world-class soccer more closely than ever before. Canadian fans deserve access to the world’s game, and this partnership is another step toward making top-tier soccer more visible and available across the country.”
Ahead of the season, the Bundesliga renegotiated its deal with DAZN from an exclusive to a non-exclusive partnership. This means the league was able to bring on additional partners. Indeed, Bundesliga International remains in discussions with other partners in Canada to further grow its brand in one of the up-and-coming soccer markets.
“We have had an open window to renegotiate the deal with DAZN ahead of the season,” Bundesliga Americas Executive Vice President Robin Austermann said in an exclusive interview. “We turned that deal into a non-exclusive and extended it for another season. After that, we had very positive conversations with OneSoccer.”
The partnership with OneSoccer is, therefore, just a first step. But it is an important one.
“We felt that some additional local presence in what is a totally mature soccer market will not benefit us,” Austermann said. “It is a market in which we want to grow. It isn’t that we weren’t satisfied with DAZN, and they will continue to broadcast all the matches, but we felt that there are still some ways to go to educate people about soccer in Canada, and we want to be part of it.”
The Bundesliga renegotiated its exclusive deal with DAZN ahead of the season. (Photo by Jan Woitas/picture alliance via Getty Images)
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While DAZN is exclusively available as a streaming platform, OneSoccer is also on linear television in parts of the country and is currently working to expand that reach. Right now, OneSoccer is available as part of Telus’ linear television packages.
The CSB is also working hard on also become available on Rogers and Bell. There is momentum there, and OneSoccer could soon be made available for distribution by both telecoms. That would increase the Bundesliga’s reach within Canada to six million households.
“We want overall presence in the market,” Austermann said. “This will give us additional eyeballs, and we felt that there was just room for one additional local player.”
There is also a strong local connection. Alphonso Davies, who was raised in Edmonton and is a Vancouver Whitecaps product, is one of the league’s biggest stars. With Canada one of the host countries of the World Cup, where Davies is set to become a global superstar, being available to more Canadian households is paramount for the Bundesliga.
The partnership also marks another milestone for the CSB and OneSoccer. The broadcaster is currently primarily focused on airing games of the still-young Canadian Premier League. Additionally, OneSoccer holds the rights to Concacaf Champions Cup games and the national team.
Adding the Bundesliga is certainly a milestone. The Bundesliga is a true top league in European football, home to some of the biggest talents. Clubs like Bayern Munich compete regularly for the Champions League title. Having the rights to show one of Europe’s elite competitions will only further legitimize OneSoccer and help the channel gain a stronger footing in the competitive Canadian sports media market.
Source: https://www.forbes.com/sites/manuelveth/2025/11/20/bundesliga-media-rights-deal-with-onesoccer-increases-reach-in-canada/
