Timothy Morano
Nov 08, 2025 10:24
Hang leverages Avalanche’s blockchain to redefine customer loyalty, integrating AI and on-chain transparency for enhanced engagement and trust among brands and consumers.
Hang, a dedicated Layer 1 blockchain on Avalanche, is reshaping the landscape of customer loyalty programs by integrating AI-driven personalization with on-chain transparency. This innovative approach aims to address the declining engagement in traditional loyalty programs, as highlighted by the growing number of consumers, particularly those aged 18-34, who are planning to cancel their memberships due to a lack of personalized experiences, according to [Avax.network](https://www.avax.network/about/blog/the-future-of-loyalty-built-on-avalanche).
Loyalty Programs in Decline
Despite the average U.S. consumer being a member of over 15 loyalty programs, participation is dwindling. Brands are investing heavily in loyalty initiatives, yet these often translate into ineffective points systems or generic discounts that fail to foster genuine customer retention. The gap between consumer expectations and brand offerings is widening, leading to increased customer acquisition costs and inefficient cross-brand promotions.
The Hang Solution
Hang introduces a novel solution with its Brand Protocol, leveraging Avalanche’s blockchain to power enterprise marketing infrastructure. By moving customer engagement on-chain, Hang enables brands to execute verifiable, automated promotions with full control over customer data and privacy. This approach not only enhances trust but also allows for seamless cross-promotion between brands without compromising customer information.
Advanced Marketing Suite
Initially launched as an NFT-powered rewards platform, Hang has evolved into a comprehensive marketing and customer data suite. It caters to mid-market and enterprise brands, including notable names like Ulta Beauty, ASICS, and Cinemark. Hang’s platform integrates identity resolution, AI-driven segmentation, and gamified engagement, offering brands real-time insights into customer behavior and preferences.
Inside the Hang Platform
Hang’s platform offers unified data and identity resolution, consolidating customer information for a comprehensive view across various interaction channels. The AI-driven campaign builder simplifies customer segmentation and campaign creation, while engagement features like raffles and quests transform loyalty from transactional to relational experiences. On-chain promotions provide verifiable audit trails, enhancing transparency and accountability.
Avalanche’s Role
Avalanche’s blockchain serves as the backbone of Hang’s operations, offering speed, reliability, and flexibility. With sub-second finality and low fees, it enables instant verification and settlement of campaigns, making high-volume promotions feasible. The Brand Protocol utilizes Avalanche’s technology for programmatic and secure campaign settlements, ensuring seamless and frictionless brand partnerships.
Setting a New Standard
Hang is setting a new standard for brand engagement by transforming loyalty programs into a unified system of trust and engagement. Built on Avalanche, this model scales efficiently, bridging digital identity with real-world interactions and enhancing brand trust. The integration of AI and blockchain positions Hang as a leader in the evolving landscape of customer loyalty and engagement.
Image source: Shutterstock
Source: https://blockchain.news/news/hang-revolutionizes-loyalty-programs-with-avalanche-blockchain
