Tesla’s European sales took a major hit in October, with registrations plunging up to 89% in Nordic markets and over 30% in Spain. Despite retaining dominance in Norway, the automaker faces mounting competition from Chinese EV brands like BYD and Zeekr, whose affordable models are gaining traction. Analysts say Tesla’s aging lineup, rising political backlash, and broader industry diversification signal a turning point for Europe’s electric vehicle landscape.Tesla’s European sales took a major hit in October, with registrations plunging up to 89% in Nordic markets and over 30% in Spain. Despite retaining dominance in Norway, the automaker faces mounting competition from Chinese EV brands like BYD and Zeekr, whose affordable models are gaining traction. Analysts say Tesla’s aging lineup, rising political backlash, and broader industry diversification signal a turning point for Europe’s electric vehicle landscape.
Tesla’s October Sales Drop Sharply in Key European Markets
In October, TESLA saw its sales plummet in select European countries, including Spain, the Netherlands, and Nordic markets, Reuters Reports.
The U.S. electric vehicle maker has struggled to sustain momentum on the continent through most of 2025, as newer EV models from both legacy manufacturers and Chinese brands continue to draw customers away from its ageing lineup.
Industry data cited by Reuters showed Tesla’s new car registrations — a common proxy for sales — dropped 89% in Sweden, 86% in Denmark, 50% in Norway, and 48% in the Netherlands. Sales in Spain also fell 31%, even as industry-wide sales of fully electric and plug-in hybrid vehicles surged 119%. France was the lone bright spot, where Tesla posted modest growth for a second consecutive month.
Despite its slump, Tesla remains Norway’s top automaker, though analysts warn that dominance may not last. “Car buyers have more choice than ever,” Ginny Buckley, CEO of Electrifying.com told Reuters, noting that Tesla “no longer has the market to itself.”
In Denmark and Spain, Chinese manufacturers such as BYD, Xpeng, and Geely’s Zeekr outsold Tesla by wide margins. The company’s European downturn comes amid a growing backlash against CEO Elon Musk, who has drawn criticism for his political affiliations.
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