Netflix (NFLX) Stock Jumps as Streaming Giant Announces 10-for-1 Split

TLDR:

• Netflix $NFLX announced a 10-for-1 stock split effective Nov. 17.

• Shareholders of record on Nov. 10 will receive nine new shares per share held.

• Stock rose 2% after hours and is up 42% in 2025.

• Split aims to make shares more accessible for employees and retail investors.

• Fundamentals remain unchanged; total value per investor stays the same.

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Netflix has announced a 10-for-1 stock split, making its high-priced shares more accessible to retail investors and employees. The move follows a stellar year that saw the streaming giant’s shares rise over 40%.

Netflix, Inc., NFLX

Shareholders of record on Nov. 10 will receive nine additional shares for every one they own. The new shares will be distributed on Nov. 14, with trading at the adjusted price beginning Nov. 17.

Making Netflix Stock More Accessible

At Thursday’s close of $1,089, Netflix is one of only ten S&P 500 companies trading above $1,000 per share. The split will lower the price per share to roughly $109 without changing total shareholder value.

Netflix said the goal is to “reset the market price” to a range that better supports participation in its employee stock option program. The company has previously executed stock splits in 2004 and 2015.

Stock splits don’t affect fundamentals — they simply increase the number of shares while lowering their price. However, history shows such announcements can boost investor enthusiasm and liquidity.

Investor Excitement and Market Impact

After the split announcement, Netflix shares rose more than 2% in after-hours trading. The stock is up 42% this year, fueled by strong subscriber growth and expanding profit margins.

According to Bank of America, companies that complete stock splits typically outperform the S&P 500 by more than double over the following year. The firm’s data shows average post-split gains of 25%.

Netflix’s earnings growth has been strong in 2025. Revenue climbed 15% year over year to $33.1 billion, while EPS rose 26% to $20.12. Its operating margin also expanded to 31.3% from 27.4% in 2024.

What It Means for Investors

The split won’t make Netflix more valuable overnight, but it could attract a wider base of smaller investors. Lower share prices often encourage employee ownership and can improve trading volumes.

Warren Buffett famously refused to split Berkshire Hathaway shares, yet many tech leaders — including Apple, Tesla, and Nvidia — have used splits to democratize access to their stocks.

Netflix remains a market leader in streaming with over half a billion global users. Its expanding content slate and profitability keep it well-positioned for long-term growth, split or not.

Summary: Netflix’s 10-for-1 split makes its shares easier to own but doesn’t change the company’s strong fundamentals or growth trajectory.

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