Fujifilm launches waterproof, black-and-white QuickSnap disposable cameras

FUJIFILM Corp. has announced two new models of its QuickSnap single-use camera, which is celebrating its 40th anniversary this year, as it caters to growing interest in analog photography.

The brand is launching the waterproof model QuickSnap Active in early August, while the black-and-white model QuickSnap Black and White will be available starting September, it said in its global website. Pricing details were not immediately available.

“Fujifilm will continue to expand the QuickSnap photographic experience, enabling anyone to easily enjoy film photography by simply advancing the film and pressing the shutter,” it said.

Local availability details have not been announced, but Fujifilm Philippines’ print division Fujifilm Prints has already released teasers about the new QuickSnap models on its social media channels.

The waterproof model QuickSnap Active will allow users to take photos underwater at depths of up to 10 meters. It is encased in a durable plastic housing, which makes it ideal for use for outdoor activities at the beach, pool, or even during winter or rainy conditions.

The camera features a larger film advance knob compared to the standard QuickSnap model, as well as a lever-style shutter button, which enables easier operation even underwater or while wearing gloves.

It comes with ISO 800 135 Color negative film with 27 exposures. However, the QuickSnap Active has no flash.

Meanwhile, the QuickSnap Black and White model is fitted with black-and-white film characterized by sharp images and smooth grain.

“By expressing images in black and white, it allows users to photograph everyday moments, such as street scenes or time spent with loved ones, without the need for special settings or advanced techniques, and transform them into distinctive and artistic photographs,” Fujifilm said.

It added that the disposable camera is compatible with the same processing chemicals used for color negative film.

It comes with ISO 400 135 Black and White negative film with 27 exposures. It has a built-in flash with a range of 3 meters, which can be activated via a switch.

Meanwhile, the brand is also releasing a QuickSnap Hand Strap accessory separately.

“First introduced in July 1986, QuickSnap, the world’s first single-use camera, was developed with the concept of enabling anyone to take photos easily, anytime and anywhere. It expanded the role of photography beyond capturing special occasions such as travel and events, making it possible to casually document everyday life and thereby broadening the reach of photographic culture,” Fujifilm said.

“QuickSnap marks its 40th anniversary in July 2026 and has sold more than 1.7 billion units worldwide to date. Today, its unique characteristics, including the excitement of not knowing how photos will turn out until development and the distinctive, atmospheric quality of the images, continue to resonate with a wide range of users, particularly among younger generations.” — Bettina V. Roc