ZIGChain eyes gains as Nasdaq-Listed SEGG Media backs ZIG

• ZIGChain price was up nearly 3% as bulls targeted $0.1.
• Gains came as SEGG Media announced plans to buy ZIG as part of a $300 million treasury strategy.
• Institutional investors could enhance ZIG’s credibility.

ZIGChain price hovers near $0.08, but could target key levels as a significant development emerges from the intersection of traditional finance and web3 innovation.

Nasdaq-listed SEGG Media Corporation announced a bold $300 million strategic initiative to integrate blockchain technology into its sports and entertainment operations.

SEGG plans a notable focus on accumulating ZIG, the native token of ZIGChain.

SEGG Media to buy ZIG from $300 million treasury strategy

SEGG Media (formerly Lottery.com Inc.) has disclosed an ambitious plan to allocate a portion of its newly established $300 million Digital Asset Treasury toward acquiring ZIG.

The strategy dedicates 80% of the treasury to a multi-asset crypto portfolio.

It includes Bitcoin, with validator-based income generation on networks like Ethereum, Solana, and ZIGChain.

The remaining 20% will be used for acquisitions.

SEGG also targets pilot programs for tokenizing assets such as athlete intellectual property and fan stakes.

More in store for the benefit of ZIGChain

A memorandum of understanding with ZIGChain outlines a collaborative effort to tokenize SEGG Media’s sports and entertainment businesses.

The firm plans to leverage ZIGChain’s infrastructure for real-world asset tokenization.

The partnership also aims to launch a trading platform on Sports.com and Concerts.com, enabling tokenized teams, bands, and events.

SEGG Media’s CEO, Matthew McGahan, has emphasized the company’s mission to bridge traditional markets with blockchain innovation.

ZIGChain’s founder, Abdul Rafay Gadit, also highlighted the milestone this represents for institutional blockchain adoption.

ZIGChain price: How high can ZIG go?

The strategic accumulation of ZIG by a Nasdaq-listed entity like SEGG Media has sparked speculation about the token’s price trajectory.

ZIG is currently trading at $0.086, according to CoinMarketCap data, with a 24-hour trading volume of $2.48 million.

While the price has tanked towards new year-to-date lows since flipping from highs of $0.12 in April, ZIG remains well above the all-time lows of January 2023.

ZIG chart by CoinMarketCap

Mainnet launch, which occurred recently, has the network eyeing growth.

Just a month into the mainnet launch, ZIGChain has recorded over 1 million transactions.

More significantly, the involvement of a $300 million treasury could inject significant liquidity into the ZIGChain ecosystem, potentially driving demand and price appreciation.

If SEGG Media’s allocation mirrors the enthusiasm seen in related trends, ZIG could see a short-term surge to mirror current outperformers.

A retest of $0.10 could allow bulls to aim for $0.12 and potentially $0.15.

Buyers reached these highs in December 2024.

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