Spotify’s AI DJ expands to four new languages and eight additional countries

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Spotify’s AI DJ expands to four new languages and eight additional countries

Spotify announced on Thursday that its interactive AI DJ feature now supports four additional languages: French, German, Italian, and Brazilian Portuguese. The feature, which allows users to request songs and receive AI-generated spoken commentary, was previously available only in English and Spanish.

New languages, new personalities

Each language version of the AI DJ comes with its own distinct name and personality. The French version is named Maia, the German version is Ben, the Italian version is Alex, and the Brazilian Portuguese version is Dani. This localization strategy aims to make the feature feel more natural and culturally relevant to users in different markets.

Expanding global reach

Beyond the language support, Spotify is also rolling out the AI DJ feature in eight new countries: Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland. With this expansion, the AI DJ is now available in more than 75 countries worldwide.

A more interactive experience

The initial version of Spotify’s AI DJ simply provided commentary on songs while playing personalized track selections. However, the company has steadily made the feature more interactive over the past few years. In May 2025, Spotify updated the AI DJ to allow users to chat with it and make requests to change the mood or genre of the music. The company also added the ability to prompt the AI DJ to play specific tracks, similar to how users interact with conversational AI tools like ChatGPT, Claude, or Gemini.

These updates reflect a broader trend in the music streaming industry toward more personalized, AI-driven user experiences. Spotify has also introduced other AI features, such as the ability to create custom playlists of songs or podcasts by simply describing what the user wants to listen to.

Why this matters

This expansion signals Spotify’s commitment to deepening its AI integration and competing in an increasingly crowded streaming market. By offering localized AI personalities and expanding to key markets in Europe, South America, and Asia, the company is positioning the AI DJ as a core differentiator. For users, the feature offers a more engaging and conversational way to discover music, moving beyond passive listening to an interactive experience.

Conclusion

Spotify’s AI DJ expansion to four new languages and eight additional countries marks a significant step in the company’s AI strategy. With localized personalities and broader availability, the feature is now accessible to a much larger global audience. As AI continues to reshape the music streaming landscape, Spotify’s investment in interactive, conversational features could set a new standard for user engagement.

FAQs

Q1: Which new languages does Spotify’s AI DJ now support?
French, German, Italian, and Brazilian Portuguese. It was previously available only in English and Spanish.

Q2: What are the names of the new AI DJs?
Maia (French), Ben (German), Alex (Italian), and Dani (Brazilian Portuguese). Each has a distinct personality tailored to its language.

Q3: In which new countries is the AI DJ available?
Austria, Brazil, France, Germany, Italy, Portugal, South Korea, and Switzerland. The feature is now in over 75 countries.

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