Trusting Social & Welcome Bank To Digitise Rural Banking with eKYC Integration

Welcome Bank (Rural Bank), Inc. has partnered with Trusting Social Philippines to introduce a fully digital loan application process for its provincial customers.

The collaboration integrates electronic Know Your Customer (eKYC) protocols with eMudhra’s e-signature platform, allowing users to apply for business, personal, and auto financing directly through their smartphones.

Historically, obtaining formal credit for major expenses like condominium financing or business capital involved a fragmented procedure.

Even if an application started online, borrowers frequently had to complete manual paperwork, travel to physical branches, and provide wet-ink signatures, which often delayed funding by days or weeks.

The newly deployed system aims to resolve these accessibility issues by offering a 100% automated, round-the-clock service.

Rather than waiting in virtual queues for scheduled video calls with human agents, applicants verify their identity by uploading a photograph of a government-issued ID alongside a selfie for liveness detection.

This is immediately followed by a secure and encrypted electronic signature process.

Addressing the operational shift, Welcome Bank President Suk Sub Shim noted that rural residents deserve fast banking services, adding, “We’re cutting out the paperwork because a dream is too important to keep waiting”.

Similarly, Johnny Escaler, CEO of Trusting Social Philippines, stated that streamlining the application journey helps “put power back into the hands of the borrower” and bridges the gap between consumers and necessary capital.

From a regulatory standpoint, the AI-driven infrastructure provides behavioural biometrics designed to counter sophisticated fraud attempts, such as high-level phishing and deepfake identity spoofing.

By implementing these security measures now, Welcome Bank complies with the Anti-Financial Account Scamming Act (AFASA).

Furthermore, the bank has fulfilled the Bangko Sentral ng Pilipinas (BSP) requirement to establish an automated Fraud Management System (FMS) five months before the mandated 30 June 2026 deadline.

Featured image by Trusting Social Philippines.

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